TikTok Shop - Consumer Marketing Manager

Responsibilities

About the Team The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop's core business objectives. About the Role We are looking for a passionate and creative Marketing member to drive TikTok Shop's consumer-facing marketing initiatives. This role focuses on driving brand awareness and consumer trust through large-scale platform campaigns, cluster-focused activations such as fashion week, and consumer experience programs (e.g., after-sales, returns & exchanges). The candidate will design and execute 360° online and offline marketing strategies to enhance brand perception and user recognition. Responsibilities - Lead consumer-facing marketing activations for platform mega campaigns, cluster-specific events, and consumer experience initiatives and so forth, to strengthen consumer awareness and brand recognition. - Develop 360° integrated marketing plans across digital, social, offline, and influencer channels to maximize campaign reach and impact. - Create innovative marketing assets and creative content that resonate with users and effectively communicate brand values. - Work closely with cross-functional teams (operations, PR, creative, and campaign teams) to ensure consistent brand messaging and seamless execution. - Monitor campaign performance and consumer insights, continuously optimizing strategies to drive stronger brand trust and recognition.

Qualifications

Minimum Qualifications - 5 years of experience in campaign marketing, brand strategy, or integrated marketing roles - Experience marketing an e-commerce, social commerce, consumer / DTC brand, tech environment, marketplace - Proven ability to lead complex, multi-channel campaigns from strategy to execution - Experience working in or with fast-moving companies (tech, social, DTC, media) - Comfort with data and brand lift / performance analysis Preferred Qualifications - Familiar with TikTok and other content platforms; experience in content-driven commerce is a strong plus - Strong organizational and project management skills; ability to lead through ambiguity and manage multiple timelines - Solid understanding of marketing channels including email, social, paid media, creator, and content marketing - Deep knowledge of digital trends, internet culture, consumer behavior, and audience insights - Effective communicator with strong interpersonal skills; experienced in building internal and external partnerships

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $106400 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates :

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment :

• 1. Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at