Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - Houston / Dallas

Senior Manager, Banking & Financial Services Marketing

Oliver Wyman's Banking & Financial Services (BFS) practice is expanding its market presence and client engagement. We are seeking a senior manager to help lead marketing strategy and activations for BFS, owning end-to-end campaign planning and execution, mentoring junior marketers, and acting as a dependable second-in-command to the director. The role blends strategic planning, stakeholder engagement, operational delivery, and team leadership to deliver visible, measurable impact across the practice.

This senior manager will be the operational and strategic engine for BFS marketing : a visible leader who turns practice strategy into measurable market traction, builds durable partner relationships, and uplifts the marketing team. The role requires a self-starter who can step into director responsibilities and maintain momentum with minimal supervision.

This is a hybrid role requiring three days per week in the office. There is no option to be fully remote.

Key Responsibilities

• Help shape and lead the strategy and execution of practice-wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns.
• Translate practice priorities into channel-specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement.
• Contribute to the amplification of signature practice capabilities and flagship offerings.
• Track performance metrics and provide concise updates and recommendations to the director, CMO, and senior stakeholders.
• Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions.
• Partner with marketing operations on governance, tool adoption (e.g., Monday.com), and shared processes to improve efficiency and visibility.
• Identify and apply AI-driven tools and methods to improve productivity and creative impact.
• Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities.
• Prepare leadership-level presentations and materials for cross-functional meetings.
• Manage day-to-day planning, coordination, and execution of flagship initiatives; own budget / vendor scopes and quality control.
• Coach and mentor junior marketing staff (e.g., marketing managers / coordinators), providing clear guidance and development feedback.
• Act as the director's deputy : lead senior stakeholder meetings, present to practice leadership, and oversee multiple workstreams with minimal oversight.
• Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs.

Experience Required :

Skills & Competencies :