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Product Manager - A/B Testing
Product Manager - A/B TestingQuantaleap • San Francisco, CA, US
Product Manager - A / B Testing

Product Manager - A / B Testing

Quantaleap • San Francisco, CA, US
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Job Description

Job Description

Role :  Product Manager - A / B Testing

Location : San Francisco CA (100% Onsite)

Full Time

Description

Kforce has a client in San Francisco, CA that is seeking a Product Manager - A / B Testing. Summary : The Product Manager, A / B Testing, will conceptualize, design, and deliver digital A / B testing strategies designed to improve site performance and the relevancy of our on-site experience to customers. This person will define both the long-term roadmap and manage day to day strategy and execution of our A / B testing efforts with significant opportunities to drive positive KPI growth. Responsibilities :

  • Lead the definition, prioritization and scoping of test experiences for engineering team
  • Craft business requirements and user stories and to support our testing engineering teams through solution design, development, QA, and implementation phases of delivery
  • Ensure each test idea has a business opportunity driven by data, a clear audience definition, measurable KPIs, an execution plan, and stakeholder buy in
  • Work with your Product Analytics partner to define KPIs and metrics for tests, monitor test performance, and review postmortem results & recommendations
  • Drive action based on test results that align with the business goals, including development of future test ideas
  • Identify testing opportunities using test results analysis and other touchpoints (UX studies, analytics reporting, market and industry trends, competitor product analysis. etc.)
  • Collaborate with brand partners to ideate on testing opportunities to maintain a full pipeline of experiments for engineering
  • Create and execute test campaigns using Adobe Target and homegrown A / B testing solution, including audience creation, enlisting IT development resources for more complicated functional test treatments
  • Work with the rest of the Product Analytics & Experimentation team to foster a culture of data-driven decision making across e-commerce that encourages validating or disproving assumptions about how we believe customers may react to various site experience scenarios

Requirements

  • 5+ years of Product Management experience in technology organizations, with some of that time focused on experimentation - you identify as a product person
  • Self-starter who can ramp up quickly and thrive in a fast-paced environment
  • Strong attention to detail and organizational skills to manage multiple projects at once
  • Excellent communication skills and ability to work with all levels of end users and technical resources harmoniously
  • Comfortable presenting program strategy and results to senior management
  • You have a point-of-view about how technology teams should engage to iteratively deliver value for the customer (ideally with Lean or Agile principles)
  • Relevant experience working with at least one testing tool (Adobe Target, Optimizely, or similar)
  • Strong analytical abilities and interest to use data and metrics to back up recommendations and drive actions
  • Baseline understanding of statistical concepts in A / B test analysis : Understanding Statistical significance, confidence intervals, and Sample Size requirements are a must when working with Product Analytics partners to understand tests results
  • High energy and results oriented with a passion for the role - looking to drive improvements and change
  • Retail e-Commerce experience preferred
  • Ability to work effectively with teams in a collaborative, cross-functional environment
  • Highly organized with a strong attention to detail and the ability to meet deadlines
  • Excellent written and verbal communication skills, with the ability to present data insights clearly to various stakeholders
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