Associate Manager, Brand PR and Newsroom

Job Description JOB DESCRIPTION

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

• Help bring iconic brands to life through culturally connected, creative storytelling.
• Drive earned media results that elevate brand presence and visibility.
• Contribute to large-scale storytelling moments and brand PR activations.
• Play a key role in shaping the voice and reputation of beloved consumer brands.

What you will do...

• Editorial Strategy & Storytelling
• Develop and manage a proactive editorial calendar aligned with brand priorities.
• Draft compelling press materials including press releases, media alerts, Q&As, and talking points.
• Relationship Building
• Cultivate strong relationships with media contacts, journalists, influencers, and content creators.
• Newsroom & Content Management
• Oversee the brand’s newsroom, ensuring timely, relevant, and brand-aligned content.
• Measurement & Monitoring
• Track and report on media coverage and newsroom engagement using tools like Cision, Muck Rack, or Meltwater.
• Trend Monitoring & Opportunity Spotting
• Monitor cultural moments and media trends to identify timely PR opportunities.
• Collaborate with cross-functional teams to shape stories that resonate with media and consumers.
• Media Engagement & Event Support
• Respond to media inquiries and coordinate interviews, statements, and product information.
• Support media training for executives and assist with PR activations and events.
• Brand Stewardship
• Monitor media coverage and industry trends to protect brand reputation.
• Evaluate earned media opportunities and associated risks.

Who you will work with...

• Internal PR and brand teams.
• Journalists, influencers, and media professionals.
• Cross-functional partners across marketing, communications, and brand strategy.
• Executives and spokespeople during media engagements and training.

What you will bring to the table... (Required Skills)

• 3+ years of experience in public relations, communications, or media relations.
• Proven success in media pitching and securing placements with limited agency support.
• Strong written and verbal communication skills with excellent storytelling ability.
• Detail-oriented and organized with the ability to manage multiple projects.
• Familiarity with PR tools and media databases (e.g., Muck Rack, Cision, Meltwater).
• Proactive, collaborative mindset and passion for brand storytelling.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.

It would be nice if you have... (Preferred Skills)

• Experience supporting brand activations and event-based storytelling.
• A strong sense of cultural fluency and trend awareness.
• Hands-on experience managing a brand newsroom or similar content hub.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$85,800-$123,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.