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SEO Manager
SEO ManagerThe/Studio • Fresno, CA, US
SEO Manager

SEO Manager

The / Studio • Fresno, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

SEO Manager

The SEO Manager will be responsible for overseeing all aspects of search engine optimization for our eCommerce website. This includes managing both on-page SEO (site architecture, content optimization, keyword strategy, etc.) and off-page SEO (link building, brand mentions, partnerships). You'll work closely with cross-functional teams, including content, development, and marketing, to ensure SEO best practices are integrated into every stage of our digital marketing efforts.

The ideal candidate is a data-driven SEO expert who stays on top of industry trends, thrives in a fast-paced environment, and is passionate about driving results through organic search.

Key Responsibilities :

On-Page SEO :

  • Conduct comprehensive keyword research to identify high-value keywords for product pages, blog content, and other site sections.
  • Optimize on-page elements including title tags, meta descriptions, header tags, image alt text, URL structures, and internal linking to improve search visibility.
  • Collaborate with content teams to develop SEO-friendly content strategies, ensuring content is optimized for search intent and user engagement.
  • Analyze website structure, and user experience, and provide recommendations to improve site performance, speed, and mobile optimization.
  • Regularly audit site for technical SEO issues (e.g., broken links, crawl errors, redirects) and work with developers to resolve them.

Off-Page SEO :

  • Develop and execute a link-building strategy to increase domain authority and improve rankings across competitive keywords.
  • Identify opportunities for guest posting, content syndication, influencer partnerships, and other link-building tactics.
  • Monitor backlink profile and manage disavowal of harmful or toxic backlinks.
  • Build and maintain relationships with external webmasters, influencers, and content partners to secure quality backlinks.

    • SEO Analytics and Reporting :

  • Track, measure, and report on key SEO performance metrics (organic traffic, keyword rankings, conversions, bounce rate, etc.) using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
  • Continuously test, analyze, and refine SEO strategies based on data and performance insights.
  • Provide actionable insights to internal teams and executives to improve overall SEO performance and drive business growth.

    • Collaboration & Strategy :

  • Work closely with the eCommerce, content, and development teams to ensure SEO strategies are integrated into product launches, promotional campaigns, and website redesigns.
  • Stay updated with the latest trends in SEO and search engine algorithms to ensure ongoing optimization.
  • Participate in brainstorming sessions and contribute SEO expertise to marketing strategies.

    • Qualifications :

  • Education : Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  • Experience :

    • 5+ years of experience in SEO, preferably within the eCommerce industry.

  • Proven track record of managing both on-page and off-page SEO strategies and driving significant organic traffic growth.
  • Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
  • Technical Skills :

    • Strong knowledge of SEO best practices and ranking algorithms (Google, Bing, etc.).

  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and others.
  • Understanding of HTML, CSS, JavaScript, and how they impact SEO.
  • Knowledge of structured data, schema markup, and technical SEO principles.
  • Analytical & Problem-Solving Skills : Strong ability to analyze large data sets, identify trends, and take actionable steps to optimize SEO performance.
  • Communication & Collaboration : Excellent communication skills, with the ability to explain SEO concepts to non-technical teams and senior leadership.

    • Preferred Qualifications :

  • Experience with eCommerce platforms and CMS systems such as Shopify, Magento, or WordPress.
  • Knowledge of conversion rate optimization (CRO) principles and how SEO ties into customer acquisition and retention.
  • Experience managing paid search or paid social campaigns, with an understanding of how SEO and SEM work together.

    • The / Studio's Company Values :

  • Intellectually curious - possesses a natural disposition and comfort to ask questions, challenge the status quo, and a desire to 'get to the bottom of things'.
  • Self-motivated with a meaningful reason to deliver excellence.
  • Good communication skills that enhance collaboration, minimize misunderstandings.
  • Radical candor - coachable, accepting of constructive negative feedback and willing to provide constructive negative feedback where applicable.
  • Operates with a level of urgency - values immediate action where prudent, enables quick decision-making, swift problem-solving, and seizing opportunities in a dynamic business environment.
  • Natural customer centricity - has an affinity to always start their train of thought or analysis with the customer's perspective, bias towards talking to the customer to understand them.
  • Results-driven - focuses on achieving and exceeding measurable objectives.

    • Our Typical Hiring Process

  • Submit an application. IMPORTANT : Please submit your resume / CV in English.
  • Initial Chat with Global Recruiter
  • Hiring Manager Interview
  • Assessment / Case Study - if applicable
  • Final Interview

    • Note that every role is different, so the process may vary depending on the requirements of the role. Regardless of the result, we always inform candidates via email.

    At The / Studio, we know that our Company's strength lies in the diversity of our team. The / Studio is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal opportunities for all applicants and individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.

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