38465399833- Senior Paid Media Buyer (Meta, TikTok & Beyond)Activate Talent • New Orleans, LA, US
38465399833- Senior Paid Media Buyer (Meta, TikTok & Beyond)
Activate Talent • New Orleans, LA, US
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job_description.job_card.job_descriptionUse multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights Analyze incrementality reports through in-platform or external tools Detect patterns in data, segment performance by geo / creative / audience / funnel stage, and act decisively Create custom reports and dashboards to communicate wins, losses, and opportunities Brief creative team on angles, hooks, and formats based on performance data and competitor analysis Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested Influence ad design and funnel construction with a focus on improving CVR and AOV Planning, Incrementality Testing, & Media Mix Modeling Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity Use tools like Haus or geo lift testing Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta / TikTok Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition) Communicate strategies, insights, and media recommendations to internal stakeholders and leadership Build structured, scalable processes to manage high daily budgets with precision and accountability Stay ahead of platform changes, ad policy shifts, and industry benchmarks Ownership over large budgets and outcomes you're not just pushing buttons Collaborative, no-silos environment media, creative, and CRO work together Strong data infrastructure and attribution tools you'll actually see what's working Ambitious, high-performing team culture where the best ideas win
Senior Paid Media Buyer (Meta, TikTok & Beyond)
Location : Remote (US Time Zone)
About the Role
We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You're someone who's managed $80K-100K+ / day for a DTC brand, with a minimum of 50k / day of that being Meta (within the past 12 years), and you bring more than technical know-how you have strong instincts for creative strategy, deep attribution experience (Northbeam / Triple Whale), and understanding of incrementality (ex : Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.
This is not just a buying seat this is full-funnel performance ownership.
What You'll Be Doing
Paid Social Strategy & Execution
- Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
- Build scalable campaign structures and testing plans to drive profitable growth
- Launch, manage, and optimize $2M+ / month in ad spend with full autonomy
- Develop media plans rooted in customer acquisition, CAC / LTV, and overall MER targets
Data, Attribution & Analysis
Creative & Funnel Collaboration
Leadership, Communication & Innovation
How You'll Spend Your Time
25% Analysis : Review campaign performance, spot trends, uncover insights
25% Strategy : Plan experiments, identify scale ops, refine account structure
25% Execution : Launch / optimize campaigns, troubleshoot, manage budgets
25% Creative : Brief creative, synthesize feedback, iterate rapidly
Why This Role is Different
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Media Buyer • New Orleans, LA, US
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