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Vice President of Digital Advertising
Vice President of Digital AdvertisingConfidential • Washington, DC, US
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Vice President of Digital Advertising

Vice President of Digital Advertising

Confidential • Washington, DC, US
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  • [job_card.full_time]
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Vice President of Digital Advertising

About the Company

Innovative digital agency providing online fundraising & acquisition advertising services

Industry

Marketing and Advertising

Type

Privately Held, Private Equity-backed

Founded

2007

Employees

51-200

Categories

  • Graphic Design
  • Commercial Art
  • Art
  • Creative Arts
  • Logo
  • Illustrations
  • Professional Services
  • Agency
  • Consulting & Professional Services
  • Marketing & Advertising
  • Consulting
  • Internet

About the Role

The Company is seeking a Vice President, Digital Ads to lead the strategic growth of the digital advertising team, with a focus on upper-funnel and brand-building initiatives. The successful candidate will be responsible for leading the upper-funnel advertising strategy, building and executing brand-focused campaigns across various digital channels, and integrating these efforts with direct-to-donate campaigns. This role also involves mentoring and developing the team, driving client success, contributing to business development, and staying at the forefront of industry trends to innovate the company's approach. The ideal candidate must have a passion for social change, at least 6 years of experience in paid media, advertising operations, or paid social media optimization, and a background in agency, nonprofit, or political work in digital advertising, fundraising, and marketing. Applicants for the Vice President, Digital Ads position at the company should possess a deep understanding of full-funnel digital advertising, with a proven track record in top-of-funnel tactics that support direct-response goals. The role requires excellent quantitative reasoning skills, proficiency in Excel, and the ability to apply data to strategic decisions. The candidate must have experience managing client relationships, cross-functional project teams, and be adept at juggling multiple projects in a deadline-driven environment. A strong emphasis is placed on obsessive attention to detail, intense curiosity, and the ability to work with various technology platforms. The company is an equal-opportunity employer that values diversity and is committed to creating an inclusive and equitable work environment.

Hiring Manager Title

Senior Vice President of Digital Ads

Travel Percent

Less than 10%

Functions

  • Advertising / Media Planning
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