32928069515 - Paid Media Buyer

Media Buyer

The company is a U.S.-based underwear and loungewear brand and has revolutionized the industry with the first online underwear subscription in 2011. With over 30 million pairs sold and strong year-over-year growth, the company continues to focus on community-driven membership and ultra-soft, bold designs. Customers can shop singles, packs, matching pairs, or subscribe for monthly drops.

Job Overview

We are looking for a results-driven Media Buyer to manage and optimize paid media campaigns across multiple digital channels. In this role, you will be responsible for driving efficient customer acquisition and maximizing return on ad spend (ROAS) at scale. The ideal candidate has a deep understanding of performance marketing, experience managing significant daily budgets, and the ability to analyze data to make strategic optimizations.

Responsibilities

• Plan, execute, and optimize media buying strategies across platforms such as Meta, TikTok, Snapchat, and Google.
• Manage daily ad spend ranging from ~$50K to $300K while achieving target Total CPA.
• Continuously monitor campaign performance, identify trends, and implement data-driven optimizations.
• Develop and test creative strategies to improve engagement and conversion rates.
• Collaborate with cross-functional teams, including creative, analytics, and brand marketing, to align media strategies with overall business goals.
• Provide detailed performance analysis and insights to improve campaign effectiveness.
• Stay up-to-date with industry trends, platform updates, and best practices in digital advertising.