Field Partner Marketing Expert

SAP Partner Marketing Strategy Expert

We help the world run better. At SAP, we keep it simple : you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Purpose and Objectives : Based on the integrated regional marketing strategy, this function is responsible for developing geo-specific (Market Unit) partner marketing strategies in close collaboration with business stakeholders. This role develops marketing plans with priority partners and supports awareness in the local ecosystem about available partner campaigns, helping optimize use and return on investment of Development Funds. Additionally, the strategic partner marketing expert in this role develops scalable regional partner marketing programs with priority technology partners, named strategic sell partners (Value Added Reseller), Hyperscalers, and Global Strategic Software Partners on co-marketing activities in the region, integrates partner marketing programs with industry and solution marketing efforts, and collaborates with demand management functions across the region to drive scale and efficiency. By actively participating in the regional partner marketing community, best practices are shared and adopted where they can strengthen local plans. There is shared accountability for the success of partner marketing activities between this regional partner marketing role, regional teams, and global partner marketing. The individual in this role will focus also work with Sell partners (VARs), especially to support cross-Market Unit(s) Partner Driven and Indirect pipeline and revenue requirements. This function also serves as an important connection point to ensure local insights, content, and requirements are surfaced via regional teams to global teams to optimize the performance of future programs and campaigns.

Key Areas of Responsibility :

• Planning (Partner-Led Marketing Focus - 80%)
• Market Unit Strategy Development
• Priority Partner Marketing Plans
• Development Fund Optimization
• Campaign Approval & ROI Management
• Launch Alignment
• Integration Planning
• Global Program Collaboration
• To Partners (Partner Enablement)
• Community Leadership
• Quarterly Business Reviews
• Content & Training Delivery
• Best Practice Sharing
• Through Partners (Campaign Execution Support)
• Campaign Adoption
• Content Localization
• Priority Partner Support
• Strategic Campaign Execution
• Performance Feedback
• Partner Business Center Management
• Localization Requirements
• With Partners (Joint Marketing - 20%)
• Drive Partner Marketing Integration & Success
• Event Integration
• Customer Reference Development
• Co-Marketing Activities
• Acts as a local marketing single point of contact
• With Internal Teams (Cross-Functional Collaboration)
• Champions cross-functional collaboration
• Stakeholder Representation
• Pipeline Impact Measurement
• QBR Collaboration
• KPI Accountability
• Supports Global Partner Marketing

Required Qualifications :

Preferred Qualifications :

Key Competencies :

Success Metrics :

Key Relationships :

Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and / or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team : Careers@sap.com.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $142,500-$327,100(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements : SAP North America Benefits.

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