Sr. User Acquisition and Performance Marketing Manager - Mobile Games

Job Description

Get to know The Pokémon Company International

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The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

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Learn more online at corporate.pokemon.com and pokemon.com.

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Get to know the role

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Job Title : Sr. User Acquisition & Performance Marketing Manager - Mobile Games

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Job Summary : The Performance Marketing Manager – Mobile Games works alongside Product Marketing Managers to oversee user acquisition for multiple mobile game titles across US, Canada, LATAM, Oceania, and EMEA. This role focuses on user acquisition, re-engagement, and retention campaigns, providing analytical insights, campaign reporting, and hands-on execution in coordination with each title’s Product Marketing Manager. The ideal candidate is highly analytical, experienced in MMP / Firebase, skilled in incrementality and holdout testing, and comfortable collaborating across time zones and international teams, including attending early-morning syncs with European teams when needed.

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FLSA Classification (US Only) : Exempt

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People Manager : No

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What you’ll do

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Partner with Product Marketing Managers to shape and execute UA and re-engagement strategies across multiple mobile game titles and international markets.

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Manage campaigns on Google Ads, Meta, TikTok, ASA, CTV / OTT, and programmatic platforms, following guidance from Product Marketing Managers and respecting regional priorities.

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Optimize campaigns for CPA, tCPA, tROAS, retention, and LTV, providing actionable insights to Product Marketing Managers for decision-making.

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Conduct creative testing and localization in consultation with Product Marketing Managers, ensuring messaging resonates across languages and cultures.

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Manage MMP / Firebase tracking, ensuring accurate attribution, cohort reporting, and back-end analytics.

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Support and analyze incrementality, holdout, and lift tests, providing strategic recommendations to Product Marketing Managers.

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Build dashboards and performance reports (Looker, Tableau, BigQuery, SQL) to track campaign performance by title, region, geo, cohort, and creative.

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Collaborate with cross-functional teams (creative, analytics, product) and agencies to provide insights and recommendations.

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Collaborate with European teams in morning syncs to align on campaign performance and strategy.

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Ensure campaigns comply with regional privacy regulations (GDPR, CCPA, LATAM privacy laws).

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What you’ll bring

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5+ years of experience in mobile app paid marketing or UA, ideally supporting multiple titles or apps across global markets (US, Canada, LATAM, Oceania, EMEA).

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8+ years of experience in marketing or live game operations.

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Experience managing $100K+ monthly budgets across channels or regions, or multiple high-value campaigns simultaneously.

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Deep expertise in iOS / Android UA, SKAdNetwork, ATT, tCPA / tROAS optimization.

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Hands-on experience with Google Ads, Meta, TikTok, ASA, CTV / OTT, or other paid channels.

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Strong experience with MMPs (Adjust, AppsFlyer, Branch, Singular, etc.) and Firebase for attribution, cohort analysis, and experiment validation.

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Experience designing and analyzing incrementality, holdout, and lift tests, and providing actionable recommendations.

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Ability to localize campaigns and creatives across multiple regions and languages.

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Strong analytical skills with SQL or BI tools (Looker, Tableau, BigQuery).

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Comfortable coordinating with agencies or vendors while providing analytical support and direction based on strategy agreed upon with Product Marketing Manager.

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Excellent communication and project management skills; able to manage multiple campaigns, titles, and stakeholders simultaneously across time zones.

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Base Salary Range : For this role, new hires generally start between $127,800 - $151,525  per year. The full range is $127,800 - $191,200 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

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#LI-CK1 #LI-Hybrid

How you’ll be successful

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What to expect

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The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

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The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.