Strategic Planning & Budgeting Senior Analyst

Strategic Planning And Performance Management Sr. Analyst

As part of the Strategic Planning and Performance Management team, the Sr. Analyst is responsible for customer acquisition & retention budget & transaction planning for the Residential line of business. The successful candidate will have strong experience in collecting, modeling, analyzing, and interpreting complex data sets to help support business decisions. This role works closely with marketing channel owners and the finance teams to evaluate opportunities and set targets for go to market strategies.

Key Accountabilities

• Lead collaborative process to develop robust, marketing transaction and budget forecasts that reflect thoughtful strategic planning, collaboration / coordination with channel managers, financial discipline and creative thinking.
• Design and implement data models and simulations to forecast trends and patterns using advanced analysis and tools such as Python and integrate into repeatable dashboard (Tableau / Power BI).
• Identify areas of improvement and implement solutions to streamline, integrate and automate processes using advanced analytics tools to improve efficiency and accuracy.
• Calculate and forecast profitability of campaigns; perform sensitivity analysis for key assumptions and market scenarios.
• Prepare business case evaluationsincluding NPV, ROI, and Customer Lifetime Value analyses to provide cost-benefit recommendations on channel proposals and initiatives.
• Update and participate in management presentations on campaign and channel-specific key drivers / metrics / performance to optimize channel mix and spend.

Education, Experience & Skill Requirements

Key Metrics

Marketing

Vistra Retail Operations Company

Locations : Irving, Texas Texas

We are a company of people committed to : Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.