Director of Content Job at WeTheHobby in Rochester

About The Role

WeTheHobby, a trusted and respected brand in the sports collectibles industry, is seeking an experienced Director of Content to lead the vision, strategy, and execution of our content ecosystem. This role will be central in shaping the stories we tell, the platforms we use, and the ways we engage collectors through live shows, digital campaigns, editorial, and social media.

As the senior leader responsible for content, you’ll define WeTheHobby’s voice, build out scalable systems for high‑quality storytelling, and ensure our content directly supports business growth, collector engagement, and brand equity. You’ll partner closely with Marketing, Breakers, and On‑Air teams to deliver compelling, consistent, and innovative content experiences across our streams and channels.

This role reports into Zach Stanley, CEO and is based out of our innovative headquarters in the Neighborhood of the Arts / Village Gate, Rochester, NY.

What You’ll Do

Develop and own WeTheHobby’s content strategy across all platforms : live shows, digital, social, community, and editorial

Build and manage a high‑performing content team (social, producers, editors, designers) with a focus on growth and innovation

Oversee end‑to‑end content production, ensuring storytelling aligns with brand voice, collector needs, and business objectives

Manage content calendars, workflows, and scalable systems to maximize efficiency

Drive integrated, multi‑channel campaigns across email, social, and live shows.

Track and analyze campaign performance to optimize engagement and results.

Requirements

12+ years in content, media, or creative leadership, with at least 5 years in a director‑level role.

Proven experience building and scaling content teams.

Strong track record developing integrated content strategies across live, digital, and social platforms.

Deep understanding of audience engagement, brand storytelling, and community building.

Creative leader with strong operational chops — able to inspire a team and deliver measurable results.

Experience in sports, entertainment, collectibles, or consumer‑facing brands strongly preferred.

Excellent written, verbal, and presentation skills.

Bachelor’s Degree required; advanced degree a plus.

Experience in sports, collectibles, or consumer goods preferred.

Salary

In accordance with applicable Federal and State laws, the anticipated annual salary range for this position, based upon location in Rochester, NY, and experience, is $107,000 – $139,000 annually.

EEO Statement

To comply with Federal law, WeTheHobby participates in E‑Verify. All newly‑hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing / Editing

Industries

Media Production

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