Anthropologie Senior Director, Enterprise Insights & Analytics

Sr. Director, Enterprise Insights & Analytics

Anthropologie is seeking a strategic leader who transforms data, behavior, and cultural signals into growth strategies. This role shapes how Anthropologie group, Terrain, and the EU sees, serves, and scales its customer base.

More than a reporting or BI function, this leader drives predictive, actionable, and commercially grounded insights that inform customer strategy, brand storytelling, and business growth decisions. They serve as a trusted advisor to the CMO and executive team, connecting customer intelligence to marketing, merchandising, and operational strategies that unlock long-term enterprise value.

Role Responsibilities

Enterprise Customer & Commercial Strategy

• Serve as the enterprise voice of the customer integrating quantitative data, qualitative research, and cultural trends to shape customer, marketing, and commercial strategies.
• Translate insight into action : identify growth opportunities across categories, customer cohorts, and geographies, and guide leadership on where to invest for profitable, sustainable growth.
• Develop and execute a unified customer growth strategy that drives acquisition, retention, and lifetime value across DTC, retail, and EU markets.
• Partner with merchandising, finance, creative, and operations to embed insights into assortment planning, pricing, promotional, and experience design strategies.
• Create a holistic view of the customer journey across channels to inform both short-term business optimization and long-term brand equity growth.

Growth Marketing Strategy & Optimization

Advanced Analytics Leadership

Cross-Functional Influence

Team & Capability Development

Role Qualifications

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.