Activate Talent is hiring: E-Commerce Specialist in Denton

ECommerce Specialist

Our client is seeking an eCommerce Specialist to manage the day-to-day operations of their Shopify-based stores and drive online revenue growth. Reporting to the eCommerce Manager, this role focuses on digital marketing, website optimization, and creating a seamless customer experience. You will plan and execute campaigns, analyze performance data, and ensure the eCommerce platform runs at peak performance.

Key Responsibilities

• Plan, create, and execute email and SMS marketing campaigns and flows
• Develop and manage the eCommerce marketing calendar (emails, SMS, web banners) ensuring brand-consistent creative and copy
• Maintain the product catalog with accurate, up-to-date product information
• Partner with developers to implement promotions and maintain a functional, on-brand website
• Monitor emerging eCommerce trends, review competitor sites, and recommend enhancements
• Oversee Shopify operations: product uploads, content updates, troubleshooting
• Optimize user experience to increase traffic, conversions, and revenue
• Coordinate brand promotions with the Trade Marketing Specialist
• Review social posts and ads with agency partners for quality and brand voice
• Manage surveys, campaigns, and testimonial sourcing/consent
• Analyze marketing data to refine campaigns; create weekly and monthly reports
• Serve as key contact for Amazon Accelerator, third-party marketplaces, apps, and content agencies