Retail Marketing Coordinator

Benefits:

• Employee discounts
• Opportunity for advancement

Part-time · On-site only


**Please answer all questions and include both a cover letter and portfolio. Applications missing any of these will not be reviewed. **


About The Gardener’s Center


We help people feel more comfortable with plants — whether they’re just starting out or have been gardening for years. We’re a community-driven garden center where plants are more than products, and our growth depends on sharing real, in-store content that blends clear product information with honest storytelling.


This is a hybrid floor + desk role. You’ll spend part of your time on the sales floor photographing real products and talking with customers, and part of your time at the computer editing, uploading, and publishing content across our website, email, blog, and social.


About the Role


This is a part-time, execution-focused role with a marketing mindset. You will help implement content and campaigns across Shopify, email, blog, and social using strong product visuals and simple, honest storytelling. Overall growth strategy and targets are owned by the Owner.


This role requires interacting with customers to understand who they are, what they’re buying, and what they care about. If you’re comfortable appearing in occasional in-store video content, that’s a big plus.


CORE RESPONSIBILITIES


Website & Content Ownership

• Maintain product accuracy across the website so online customers see what’s actually in the store
• Own the weekly content workflow — shot lists, upload schedule, and content handoff
• Create and manage a marketing calendar that connects website updates, email, blog, and social into a single omnichannel plan
• Keep Shopify, email, blog, and social visually consistent and up to date
• Flag outdated products, missing photos, or content gaps proactively
• Ensure all content follows a consistent omnichannel approach so branding, messaging, and product focus carry seamlessly across in-store displays, website, email, blog, and social

Retail Product Content & Storytelling

• Shoot clean, accurate product photos using a smartphone or DSLR
• Produce high-volume retail product photography (not styled shoots)
• Capture everyday moments that show how people really use plants
• Write warm, clear captions and short product stories
• Photograph all inventory — plants, soil, fertilizer, pots, tools
• Edit photos using Lightroom, Snapseed, or Canva
• Name, organize, and upload files correctly for e-commerce use

Shopify, Email, Blog & Social Execution

• Upload and maintain product listings in Shopify
• Create short-form video (Reels / TikTok)
• Build visually clean, story-driven email content in Klaviyo
• Write simple blog articles tied to seasonal plants and in-store activity
• Create graphics using Canva or similar
• Maintain weekly shot lists and a seasonal content calendar

In-Store Signage & Print Materials

• Design and produce simple in-store signage, shelf talkers, and printed materials that support seasonal merchandising and promotions

Ideal Candidate

• Has real product photography experience in retail environments
• Is a strong writer and storyteller — not just a designer
• Takes creative initiative — notices what should be photographed and captures it without being asked
• Collaborates easily with the team to surface stories, products, and moments worth sharing
• Comfortable managing a small but real website — not just posting to social
• Thinks in systems and checklists, not just creativity
• Notices what’s broken and fixes it without being asked
• Comfortable talking with customers and appearing on camera when helpful
• Enjoys moving between hands-on floor work and focused computer time
• Organized, reliable, and able to work independently

Requirements

• Product photography portfolio (required)
• Writing samples or social/blog examples showing storytelling ability
• Canva proficiency
• Shopify experience
• Able to independently edit both photo and video for web, email, and social
• Comfortable reviewing basic performance metrics
• On-site availability including weekends

How to Apply — Cover Letter & Portfolio Required


Your cover letter must include:

• Why you want to work at The Gardener’s Center
• A time you supported a team beyond your job description
• Your relationship with plants, nature, or hands-on work
• Your availability

Email resume, cover letter, portfolio, and writing samples to:
Grow@GoGCF.com