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Director, Publisher Product Strategy
Director, Publisher Product StrategyCMI Media Group • Wayne, PA, US
Director, Publisher Product Strategy

Director, Publisher Product Strategy

CMI Media Group • Wayne, PA, US
[job_card.1_day_ago]
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  • [job_card.full_time]
[job_card.job_description]

Direct, Product Strategy

The Direct, Product Strategy is a tech-savvy visionary and innovator in the ad tech space, building cutting-edge solutions that empower publishers and advertisers to thrive in the ever-evolving digital landscape. They spearhead the development and implementation of cutting-edge programmatic technologies and solutions. They are responsible for leading the development and evolution of media publisher technical solutions. They work closely with and sit at the confluence of supplier business and technical teams and internal engineering teams to drive the growth of publisher technology solutions and programmatic integrations.

Key Responsibilities :

  • Strategic Vision and Roadmap : Develop, own, and evangelize the long-term product strategy and roadmap for our publisher solutions, aligning it with company objectives and market trends.
  • Market and Competitive Analysis : Conduct market research, competitive analysis, and customer segmentation to identify emerging opportunities, threats, and unmet needs within the programmatic advertising landscape, with a particular focus on publisher and SSP requirements.
  • Product Definition and Requirements : Translate strategic vision into detailed product requirements.
  • Operational Management : Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring publisher products address real-world challenges related to yield optimization, latency, ad quality, fill rates, header bidding integrations, and reporting.
  • Stakeholder Collaboration : Work closely with Engineering, Sales, Marketing, Business Development, and other Product teams to ensure successful product development, launch, and adoption.
  • Performance and Metrics : Define key performance indicators (KPIs) for publisher products, monitor product performance post-launch, and iterate based on data-driven insights.
  • Thought Leadership : Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations.

Requirement :

  • 8+ years of progressive experience in product management or product strategy, with at least 5 years specifically focused on ad tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers)
  • Direct experience (minimum 3-5 years) in an Ad Operations role at a major publisher or Supply-Side Platform (SSP) is essential. This experience should include hands-on involvement with yield management, programmatic setup, troubleshooting, and partner integrations
  • Deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, ad formats (display, video, native, CTV), and ad quality challenges.
  • Strong analytical, problem-solving, and decision-making skills.
  • Excellent communication, interpersonal, and presentation skills
  • Deep understanding of the software development landscape and emerging technologies.
  • Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value.
  • Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
  • Experience in the adtech and / or martech industry required
  • Bachelor's degree or work experience equivalent
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