Field Marketing Specialist

Field Marketing Specialist

The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. This role reports to the Director, Field Marketing - Center of Excellence.

Partner with the Executive Briefing Manager to execute in-person and virtual briefings for enterprise customers and prospects.

Support at-scale customer meetings at strategic events (e.g., industry conferences, summits, or major trade shows), coordinating meeting logistics, agendas, and high-touch customer experiences.

Organize meeting logistics, catering, AV requirements; coordinate meeting agendas; oversee event setup and breakdown for both briefings and large-scale events.

Report on KPIs, briefing center metrics, and attendee engagement.

Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects.

Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts, which include tactics across all stages of the funnel.

Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met.

Help create enablement materials, communications, PG days, call campaigns, Salesloft templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.

Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results.

Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations.

Reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement from field marketing programs.

2-3 years experience in marketing; B2B marketing and technology industry experience preferred.

Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Tableau SalesLoft, Splash, Google Workspace

Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.

Data-driven mindset with an understanding of pipeline management and metrics, including opportunity acceleration and velocity, with a focus on quantifiable outcomes derived from field marketing programs.

Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences.

Ability to clearly communicate process improvements and outcomes to internal stakeholders.

Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders. Experience with Asana and JIRA is a plus!

Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment.

Strong analytical and organizational skills, executing programs on time and within budget.

Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with field marketing, account executive, SDRs, partner development managers, and extended marketing teams.

Experience working both independently and within close teams in a fast-paced remote work environment.

Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management with the ability to manage multiple deadlines simultaneously.

Ability to travel ~25% of the time.

Come As You Are

Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible.

We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.