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Media Buyer, Paid Social, Advertising
Media Buyer, Paid Social, AdvertisingParamount Global • New York, NY, US
Media Buyer, Paid Social, Advertising

Media Buyer, Paid Social, Advertising

Paramount Global • New York, NY, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

#WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

The Paramount Advertising Media Buying team is looking for a creative and analytically minded individual to execute paid social media campaigns. We run unique and dynamic advertising campaigns that would be an excellent opportunity for an up-and-coming media buyer. If this excites you then this is the perfect opportunity!

We're looking for someone who enjoys working in a dynamic environment, brings energy and passion to everything they do, and will not be afraid to learn new skills and roll up their sleeves to work on paid social media campaigns both big and small.

Responsibilities

  • Lead large investment advertising programs across various social and digital channels - from planning to buying, to optimization and analysis.
  • Define the strategy and standard methodologies for social audience extension campaigns.
  • Analyze daily sales reports for campaign optimization. Compile monthly reports to track month-to-month growth.
  • Analyze and disseminate key performance data (top of funnel to bottom) and use data to evolve tactics and continually improve performance.

Minimum Qualifications

  • Bachelor's degree required
  • 1-2 years of experience in social buying
  • Preferred Qualifications

  • Strong Excel skills and an ability to lead and analyze large sets of data.
  • Expertise with self-serve, social buying platforms including Meta, TikTok, Google, and Snap. Success with handling spends more than $100k per month.
  • Excellent understanding of social media KPIs, critical thinking and problem-solving skills.
  • Able to work comfortably independently whilst having great collaboration skills, easily collaborate with different colleagues from Sales to Account Management.
  • Ability to handle a variety of projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
  • Strong interpersonal and communication skills tied with a “do it right the first time” attitude.
  • Paramount Global (NASDAQ : PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the . television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

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