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Digital Marketing Coordinator
Digital Marketing CoordinatorScale Army • Allentown, PA, US
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Digital Marketing Coordinator

Digital Marketing Coordinator

Scale Army • Allentown, PA, US
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  • [job_card.full_time]
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Digital Marketing Coordinator

Our client is a B2B SaaS company that helps global manufacturers stay ahead of changing product and sustainability regulations. Their AI-powered platform centralizes regulatory intelligence and workflows, enabling legal, product, and supply chain teams to assess impact, demonstrate compliance, and launch products confidently across markets. Operating in a highly professional, enterprise-focused space, they emphasize precision and consistency to maintain trust and credibility.

Location : Fully remote | 9 AM - 5 PM EST

Role Overview : The Digital Marketing Coordinator will support the Senior Growth Digital Marketing Manager in executing campaigns, managing outreach initiatives, and assisting with website and paid media projects. This is a hands-on role ideal for someone looking to gain practical experience in digital marketing within a fast-paced SaaS environment. The role spans advertising, website optimization, reporting, and outreach, contributing to growth while developing a well-rounded digital skill set.

Key Responsibilities :

Campaign Execution & Outreach

  • Support execution of ABM and outbound campaigns using tools such as LinkedIn, Influ2, and ColdIQ.
  • Assist with campaign targeting, list management, and performance tracking.
  • Draft and test ad copy variations and calls-to-action.
  • Provide operational support across ongoing marketing campaigns and digital projects.

Website & Optimization Support

  • Contribute to the planning and structure of the upcoming company website launch.
  • Support content uploads, page updates, and conversion rate optimization (CRO).

    • Paid Media & Analytics

  • Assist in setting up, monitoring, and optimizing paid campaigns across multiple platforms.
  • Help manage campaign calendars, dashboards, and reporting in Google Analytics and LinkedIn Campaign Manager.

    • Vendor & Cross-Team Coordination

  • Coordinate with external vendors for AI-driven SEO, marketing automation, and ad targeting initiatives.
  • Collaborate closely with internal teams to ensure seamless campaign execution and data alignment.

    • Qualifications : Experience

  • Marketing experience not required ideal for individuals transitioning from Sales / SDR roles into marketing.

    • Skills

  • Genuine interest in digital marketing and growth-driven advertising.
  • Strong motivation to learn and apply new tools, platforms, and techniques.
  • Proficiency with Microsoft Office or Google Workspace; familiarity with analytics tools is a plus.
  • Excellent attention to detail and organizational skills.
  • Collaborative mindset with strong communication and problem-solving skills.
  • Proactive, curious, and eager to learn in a fast-moving environment.
  • Growth-oriented mindset with a focus on continuous improvement.
  • Team player with a positive, solutions-focused attitude.
  • Thrives in a structured yet flexible environment where experimentation is encouraged.

    • What Success Looks Like :

  • Consistent execution of digital campaigns with attention to detail and timeliness.
  • Improved reporting accuracy and streamlined campaign operations.
  • Positive collaboration and communication within the marketing team.
  • Demonstrated growth in digital marketing knowledge and skill proficiency.

    • Opportunity : This is an excellent opportunity to gain hands-on experience across multiple areas of digital marketing within a global SaaS company. You'll work alongside an experienced marketing team, receive mentorship, and directly contribute to impactful campaigns that drive measurable business growth. Apply now!

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    Digital Marketing Coordinator • Allentown, PA, US

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