Senior Analyst, Marketing Intelligence & Analytics

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Location : Hybrid – Based in our RTP office

Work Arrangement : This role offers a hybrid schedule, with a mix of remote work and in-office collaboration. Candidates should be in the Raleigh, Durham, Chapel Hill, NC area.

The Marketing Intelligence & Senior Analyst will join the Marketing Intelligence & Analytics vertical to analyze market trends and donor demographics, providing actionable insights to drive business performance. This role involves managing primary and secondary market research, overseeing vendor relationships, and delivering strategic recommendations and will focus on targeting and growing a loyal donor base in key markets, supporting the organization's goals.

• Responsible for market research and analysis needs across Biomat USA (network of plasma donation centers) including primary and secondary data. Continued support in quantitative and qualitative market research needs, donor demographic data, secondary data purchase and analysis, management of vendors, coordination with analytics, and oversite of all key measurement metrics
• Coordinate the compilation and analysis of quantitative field data including donor population data in partnership with Corp Finance.
• Alignment with operations on center performance targets, key tracking measures, analysis, and feedback to analytics.
• Quarterly updates on public information on competitive performance, pipelines, capacity changes, M&A activity, etc.
• Tracking and following up on field intelligence on competitive activity.
• Collaborate with regional teams to share key trends, competitive intelligence, and demographic analysis, while partnering with operations to ensure sufficient donor pipeline for capacity expansion.
• Provide market trend updates to Biomat USA leadership, including insights on donor population segments, demographics, and opportunities based on market research, publications, and external data.
• Generate reports and dashboards to visually present insights and trends and conduct data analysis to uncover key patterns.

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION & EXPERIENCE

Required : Bachelor’s degree in economics, Life Science, Engineering, Statistics, or similar background with specialization in Data Analytics.

Preferred : Good knowledge of Excel, SQL, Power Query, PowerBI. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers

Minimum of 5 years’ marketing and / or marketing research experience in US or international, experience in healthcare and / or the pharmaceutical industry is a plus.

KNOWLEDGE | SKILLS | ABILITIES

Requires a high degree of skill and knowledge in managing and interpreting large databases as well as extrapolating future scenarios based on the data. Must be able to interpret operational and performance data and bring strong recommendations to the team on trends and adjustments that should be made. Incumbent must be able to synthesize field data for the management team and to communicate appropriate market information to the field. An ability to form strong relationships with the field to develop data and build consensus is required.

ADDITIONAL RESPONSIBILITIES

Field Intelligence : This role must be highly familiar with the scope and responsibilities of plasma center operations and be able to understand, analyze, summarize, decipher, interpret and make recommendations based on monthly field qualitative input and DMS data. Additionally, intelligence on internal environment (donor patterns, segmentation and messaging, intentional movement through the donor journey to become Grifols family).

Donor Demographics Intelligence : Build and update current donor demographics information to support recruitment, retention, and customer service, continue to research new demographics to explore and possible donor segments.

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Third Party Agency and Recruiter Notice :

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.

Location :  NORTH AMERICA : USA : NC-RTP : USNC0001 - RTP NC-Headquarters