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Regional Director of Referral Marketing
Regional Director of Referral MarketingSouthern Orthodontic Partners • Nashville, TN, US
Regional Director of Referral Marketing

Regional Director of Referral Marketing

Southern Orthodontic Partners • Nashville, TN, US
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Job Description

Job Description

Description :

Regional Director of Referral Marketing

Full-Time | Exempt

Reports to : Chief Growth Officer

Location : Nashville or TX

Travel : ~50%

About the Role

We’re looking for a driven, strategic leader to own and elevate referral marketing across a multi-state region. As Regional Director of Referral Marketing, you’ll lead a high-impact field team that builds trusted relationships with dental practices and drives referrals to our network of orthodontists.

This is a hands-on leadership role for someone who thrives at the intersection of people, data, and growth—coaching teams, strengthening partnerships, and turning insights into action.

What You’ll Do : Lead & Inspire

  • Coach, develop, and manage a team of 7+ Relationship Managers
  • Build a high-performance, collaborative team culture
  • Provide ongoing training, feedback, and professional development

Drive Growth

  • Develop and execute regional referral and marketing strategies aligned with company goals
  • Set, track, and exceed referral targets across assigned markets
  • Identify market trends and new growth opportunities
  • Build Relationships

  • Oversee and strengthen referral partnerships with dental practices
  • Support your team in building credibility and trust with providers
  • Launch new initiatives to increase referral satisfaction and loyalty
  • Use Data to Win

  • Monitor referral performance, budgets, and ROI
  • Deliver clear insights and updates to executive leadership
  • Adjust strategies based on data, field feedback, and results
  • Collaborate & Innovate

  • Partner closely with doctors, practice leaders, marketing, operations, and finance
  • Own and lead strategic projects that advance B2B marketing performance
  • Continuously improve KPIs, processes, and outcomes
  • Requirements : Who You Are

    You’re a self-starter who combines analytical thinking with strong people leadership. You’re curious, organized, and energized by building relationships and driving measurable results.

    You Bring :

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of B2B sales experience, including 2+ years in a management role
  • Proven success hitting targets and driving revenue growth
  • Strong leadership, communication, and relationship-building skills
  • Data-driven mindset with the ability to translate insights into strategy
  • Experience in healthcare or dental industries (strongly preferred)
  • Proficiency with CRM systems and sales analytics tools
  • Willingness to travel within your region (~50%)
  • Valid driver’s license
  • Why Join Us

  • Competitive salary with performance-based bonus
  • Comprehensive medical, dental, and vision coverage
  • 401(k) with company match
  • Generous PTO and paid holidays
  • Ongoing professional development and growth opportunities
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