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LN Media & Sponsorship || Brand Associate
LN Media & Sponsorship || Brand AssociateLive Nation Entertainment • New York, NY, USA
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LN Media & Sponsorship || Brand Associate

LN Media & Sponsorship || Brand Associate

Live Nation Entertainment • New York, NY, USA
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

THE JOB

The Brand Associate manages the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. They will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

  • Client Relationship Service
  • Program Activation & Performance
  • Financial Performance, Budget Planning & Reporting
  • Team Management & Development
  • Innovation & Growth

WHAT THIS ROLE WILL DO

  • Provide professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
  • Coordinate / prepare periodic client status calls and/or meetings including the preparation of program reports and delivery of post call reports
  • Oversee the delivery of contractual agreements including planning, execution, measurement, and reporting
  • Coordinate the planning and execution of key client activations across venues, festivals, promotions, media, hospitality, and content programsOn occasion directly represent the team at these activities (i.e. – serving as VIP client welcome host)
  • Manage tracking of consumer-oriented promotions using assets like Live Nation Concert Cash including program review, clearance and redemption reporting
  • Coordinate directly with artist management teams to advance artist-based events, coordinate all press materials where, gain approvals for artist name and likeness usage by clients, and schedule artist social media activity involving clients among other tasks
  • Develop Artist one sheets to educate clients about artists to be potentially used in sponsorship programs
  • Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner
  • Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
  • Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
  • Support department wide development initiatives

WHAT THIS PERSON WILL BRING

  • 2+ years direct experience in brand management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
  • Work with recognizable global brands preferred
  • Experience with marketing programs that blend physical and digital components preferred
  • Knowledge of consumer and market research with ability to implement into decision-making and management
  • Superior project management skills including managing multiple projects simultaneously
  • Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
  • Strong passion for music, including knowledge of current/relevant artists and industry trends
  • Ability to travel up to 30% of time or more in season, often nights and weeks and occasionally without significant advanced notice
  • COVID-19 vaccination will be required for this position subject to legally valid exemptions.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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LN Media & Sponsorship || Brand Associate • New York, NY, USA

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