Marketing and Lead Generation Manager

Job Description

Job Description

The attorneys at Hirzel Law, PLC have received numerous awards related to the practice of community association and real estate law. Hirzel Law represents condominium and homeowners associations throughout Michigan and Illinois. Hirzel Law, PLC’s commitment to its clients is unparalleled. Throughout their journey, Hirzel Law’s priority has been their clients. They focus on understanding client goals, providing quick responses, and paying close attention to detail. Clients are empowered with the knowledge to navigate the challenges of operating a community association, anticipating potential issues before they manifest. The Hirzel Law commitment goes beyond legal representation; it’s about fostering a partnership for success.

Hirzel Law’s Core Values are :

• Dependable : we do what we say
• Excellent Communicator : we communicate clearly, openly, honestly and timely.
• Exceptional Work Product : we are prepared, detail-oriented, and produce high-quality work.
• Focused : we are gritty and prioritize what’s most important.
• Team Player : we have a positive attitude and help each other succeed.
• Passionate : we love what we do and it shows!

The Opportunity : Marketing & Lead Generation Manager

The Marketing & Lead Generation Manager will report to the Chief Executive Officer and will drive practice growth through developing and executing strategies that attract, engage, and convert prospective customers into qualified leads. This role oversees digital marketing campaigns, content creation, email marketing, paid advertising, and social media efforts to drive brand visibility and demand. The manager analyzes performance data, optimizes campaigns for higher conversion rates, and collaborates with the legal team to ensure lead quality and alignment with revenue goals. Additionally, this role will manage marketing automation tools, track key metrics, and continually refine the lead generation funnel to support sustainable business growth.  The ideal candidate will have the ability to grow into a leadership team role within 6-12 months, manage the entire marketing and sales process, and potentially supervise a direct report after mastering the core competencies of the role.

Specific Responsibilities include :

Key Performance Measures / Deliverables :

Key Performance Metrics (KPIs) :

o  Landing page → lead

o  Email open / click-through rates

o  MQL → SQL → Closed deal

Key Deliverables

The Qualified Candidate

Core Competencies :

Bonus / Preferred :

This position offers a competitive salary with benefits. All inquiries will be kept confidential.

This position may be based in Farmington, Michigan, or the Chicago, Illinois area, and offers the opportunity for a hybrid remote-in office work schedule.