Director of Product, Personalization & Growth

Director Of Product, Personalization & Growth

We are seeking a Director of Product, Personalization & Growth to lead the strategic development and execution of our core personalization and growth experiences across our Headspace offerings. This leader will own the roadmap for foundational personalization systems (identity, preferences, events / feature store, recommendations, ranking, and experimentation), elevate search and discovery (query understanding, relevance, content taxonomy, and navigation), and set our global languages and localization strategy (internationalization, translation quality, cultural nuance, and accessibility). They will drive organic growth inside and outside the app through SEO / ASO, lifecycle and in-product activation, conversion funnel optimization, and content merchandisingrelentlessly improving activation, engagement, retention, and LTV while protecting brand trust. At Headspace, product leaders are expected to model experimentation with purpose, share feedback with care, and a deep commitment to the member journey. This role will require not only executional excellence, but courage, clarity, and curiosity to build what's next in mental health.

What you will do :

• Execution and Strategy : Develop and implement the product vision, strategy, and roadmap for personalization foundations, search and discovery relevance, and languages and localization across the Headspace app.
• Trust & Transparency : Strengthen member trust through responsible and transparent personalization practices that respect privacy and build loyalty, ensuring clear communication on how user data drives their personalized experience.
• Collaboration : Work closely with cross-functional teams, including Engineering, Product Design, Science, and Content, to ensure project alignment and successful, timely delivery of features that drive core business outcomes.
• Analysis and Reporting : Define and analyze key metrics (e.g., search conversion, engagement by language, organic funnel performance) to identify trends, create comprehensive reports on organic growth performance, and present findings to executive stakeholders.
• Problem Solving : Troubleshoot and resolve complex issues related to multi-language data integrity, search ranking algorithms, foundational data and core personalization logic to maintain a seamless user experience.
• Process Improvement : Continuously seek opportunities to streamline workflows for content localization (l10n) and enhance team efficiency in implementing A / B tests for personalization & discovery habit-building experimentation and in-app / out-of-app organic growth loops.

What you will bring :

Required Skills :

Preferred Skills :

Location : We are currently hiring this role in Seattle (Remote), San Francisco (hybrid), New York City (remote) and TX (remote). Candidates must permanently reside in the US full-time and be based in these cities.

For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You'll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits :

The anticipated new hire base salary range for this full-time position is $180,000-$287,500 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate's location as well as a range of factors including but not limited to : unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We're proud of our robust package inclusive of : base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

About Headspace :

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that's effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren't just what we believe, they're how we work, grow, and make an impact together. We live them daily : Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They're our shared commitment to building a more connected, human-centered teamone that's redefining how mental health care supports people today and for generations to come.

Why You'll Love Working Here :

How We Feel About Diversity, Equity, Inclusion and Belonging :

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability