Senior Product Marketing Manager | Spain | Remote

Senior Product Marketing Manager

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open-source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies including Bloomberg, JPMorgan Chase, and eBay manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics, Grafana Mimir, logs, Grafana Loki, and traces, Grafana Tempo.

We're scaling fast and staying true to what makes us different : an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that's okay. If this role excites you, we'd love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity

We are looking for an experienced and growth-oriented product marketer to join as a key member of the Grafana Labs Product Marketing team. In this role, you will be responsible for creating Go-to-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. You will show how our products and solutions as well as our open source strategy help prospects and customers achieve their goals.

As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning across key personas and product areas. You'll work closely with both product management and enablement to help buyers buy (and sellers sell) our value.

Grafana Labs is a fast-paced and growing organization. As such, this role requires both strategic and planning skills as well as hands-on tactical execution (blogs, webinar outlines, video scripts, etc).

What You'll Be Doing

• Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
• Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products : reference architectures, implementation guides, detailed product information.
• Own and manage the launch of new products / features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition and opportunities
• Enable go-to-market and sales teams to address customer requirements : clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell / cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

What Makes You a Great Fit

Compensation & Rewards

In Spain, the Base compensation range for this role is 91,000 EUR - 109,500 EUR. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomesRSUs help us stay aligned and invested as we scale globally.

Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market's defined pay range & benefits at the beginning of the process.

Why You'll Thrive at Grafana Labs

Equal Opportunity Employer

We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we're working hard to make sure that's the foundation of our organization as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.