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Senior Director, Product Marketing for Brand Solutions – Walmart Connect
Senior Director, Product Marketing for Brand Solutions – Walmart ConnectWalmart Connect • Hoboken, NJ, United States
Senior Director, Product Marketing for Brand Solutions – Walmart Connect

Senior Director, Product Marketing for Brand Solutions – Walmart Connect

Walmart Connect • Hoboken, NJ, United States
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  • [job_card.full_time]
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Senior Director, Product Marketing for Brand Solutions – Walmart Connect

Apply for the Senior Director, Product Marketing for Brand Solutions – Walmart Connect role at Walmart Connect.

This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range

$156,000.00 / yr - $312,000.00 / yr

Position Summary

As the Senior Director of Product Marketing at Walmart Connect, you will own and scale a major product portfolio within one of our core solution areas – Brand Solutions, Performance Solutions, and Measurement Solutions. You’ll define the go‑to‑market vision, drive adoption, and ensure the success of products that connect advertisers to Walmart’s 150 million weekly customers across our omnichannel ecosystem. You will lead a team of product marketers focused on launch and adoption, guiding how our products are positioned, communicated, and embraced by customers. Reporting to the Group Director of Product Marketing, you will translate product innovation into measurable business growth.

What You'll Do

  • Own a Major Solution Portfolio : Lead product marketing for your designated solution area—setting strategic marketing priorities, positioning, and adoption goals.
  • Partner with Product : Shape roadmap direction and identify opportunities for differentiation and revenue growth.
  • Translate product capabilities into clear customer‑facing narratives that demonstrate value and impact.
  • Develop and execute go‑to‑market strategies and launch plans for key products.
  • Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
  • Identify adoption blockers, create feedback loops with Product and Sales, and implement data‑backed plans to accelerate engagement and retention.
  • Manage a team of Product Marketing Directors and Managers focused on your solution area.
  • Foster a culture grounded on adoption, storytelling, and performance.
  • Mentor team members and build clear career pathways.
  • Serve as subject‑matter expert for your solution area—informing product development and sales enablement with deep market insight.
  • Partner with Business Marketing, Creative, Comms, and Learning teams to tell compelling stories that drive education and adoption across audiences.
  • Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.
  • Define success metrics focused on product adoption, usage, and revenue contribution.
  • Apply a data‑driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
  • Build scalable systems and processes that enable the PMM function to operate with speed and precision.

What You'll Bring

  • 12+ years of experience in product marketing, ideally in adtech, martech, or digital media.
  • Proven ability to lead teams and own a complex product portfolio end‑to‑end—from strategy through adoption.
  • Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise‑level advertising products.
  • Strong communicator and storyteller with the ability to influence executives and cross‑functional partners.
  • Analytical mindset with fluency in data‑driven decision‑making and performance measurement.
  • Passion for building teams, systems, and playbooks that drive repeatable excellence.

    • Benefits

  • Health benefits : medical, vision, and dental coverage.
  • Financial benefits : 401(k), stock purchase, company‑paid life insurance.
  • Paid time off : PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits : short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
  • Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates.

    • Location

    Hoboken, New Jersey or San Bruno, California

    Reports to

    Group Director of Product Marketing, Walmart Connect

    Seniority level

    Director

    Employment type

    Full‑time (may be part‑time for certain positions)

    Job function

    Marketing and Sales

    Industries

    Advertising Services

    Minimum Qualifications

  • Bachelor’s degree in marketing, business administration, or related field and 6 years’ experience in marketing, business administration, or related field.
  • OR 9 years’ experience in marketing, business administration, or related field.

    • Preferred Qualifications

  • Master’s degree—Business Administration.

    • #J-18808-Ljbffr

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