Senior Director, Product Marketing for Brand Solutions – Walmart Connect

Senior Director, Product Marketing for Brand Solutions – Walmart Connect

Apply for the Senior Director, Product Marketing for Brand Solutions – Walmart Connect role at Walmart Connect.

This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range

$156,000.00 / yr - $312,000.00 / yr

Position Summary

As the Senior Director of Product Marketing at Walmart Connect, you will own and scale a major product portfolio within one of our core solution areas – Brand Solutions, Performance Solutions, and Measurement Solutions. You’ll define the go‑to‑market vision, drive adoption, and ensure the success of products that connect advertisers to Walmart’s 150 million weekly customers across our omnichannel ecosystem. You will lead a team of product marketers focused on launch and adoption, guiding how our products are positioned, communicated, and embraced by customers. Reporting to the Group Director of Product Marketing, you will translate product innovation into measurable business growth.

What You'll Do

• Own a Major Solution Portfolio : Lead product marketing for your designated solution area—setting strategic marketing priorities, positioning, and adoption goals.
• Partner with Product : Shape roadmap direction and identify opportunities for differentiation and revenue growth.
• Translate product capabilities into clear customer‑facing narratives that demonstrate value and impact.
• Develop and execute go‑to‑market strategies and launch plans for key products.
• Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
• Identify adoption blockers, create feedback loops with Product and Sales, and implement data‑backed plans to accelerate engagement and retention.
• Manage a team of Product Marketing Directors and Managers focused on your solution area.
• Foster a culture grounded on adoption, storytelling, and performance.
• Mentor team members and build clear career pathways.
• Serve as subject‑matter expert for your solution area—informing product development and sales enablement with deep market insight.
• Partner with Business Marketing, Creative, Comms, and Learning teams to tell compelling stories that drive education and adoption across audiences.
• Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.
• Define success metrics focused on product adoption, usage, and revenue contribution.
• Apply a data‑driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
• Build scalable systems and processes that enable the PMM function to operate with speed and precision.

What You'll Bring

Benefits

Location

Hoboken, New Jersey or San Bruno, California

Reports to

Group Director of Product Marketing, Walmart Connect

Seniority level

Director

Employment type

Full‑time (may be part‑time for certain positions)

Job function

Marketing and Sales

Industries

Advertising Services

Minimum Qualifications

Preferred Qualifications

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