Director of Digital Engagement

Director Of Digital Engagement

Dell Medical School is seeking a Director Of Digital Engagement.

Purpose

As Dell Medical School embarks on the next chapter of its evolution building a truly integrated academic health system the Director Of Digital Engagement plays a central leadership role in shaping how the institution connects with audiences in a fast-changing digital landscape. This position leads enterprise-wide efforts to strengthen visibility, reach and reputation.

The Director Of Digital Engagement sets and drives digital strategy spanning paid and organic campaigns, cross-platform advertising, enterprise social media, analytics / insights, and the optimization of Adobe Experience Manager, Customer Data Platform, and CRM systems. The role also ensures that digital engagement strategies are aligned with patient access and clinical priorities, including environments integrated with Epic electronic health records and patient portals, and leverages SEO and GEO best practices to maximize visibility in competitive health and education markets.

Serving as a strategist, innovator and convener of digital practitioners, this role is critical to advancing Dell Med's and UT Health Austin's missions through measurable, user-centered digital engagement.

Responsibilities

Digital Strategy & Leadership

• Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals.
• Lead integration of digital marketing, social media, web experience (AEM), and CRM / CDP-driven personalization to ensure cohesive, user-centered experiences.
• Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI.
• Stay at the forefront of emerging digital trends, tools and platforms including automation and generative AI and identify opportunities for innovation.

Platform & Campaign Management

Social Media & Community Engagement

Team Leadership & Collaboration

Other Job Duties may apply as assigned

KNOWLEDGE / SKILLS / ABILITIES

Required Qualifications

Preferred Qualifications

Salary Range

$169,000 + depending on qualifications

Working Conditions

Required Materials

Important for applicants who are NOT current university employees or contingent workers : You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers : As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

Employment Eligibility : Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion / transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility : The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20