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Conversion Lead (Malta)
Conversion Lead (Malta)Traffic Label • St Julian
Conversion Lead (Malta)

Conversion Lead (Malta)

Traffic Label • St Julian
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About the Role

As we expand into our new Malta office, we are seeking a commercially driven Conversion Manager for our clients and B2B partners. This is a high-impact hybrid role that sits between Retention and Acquisition , with a singular obsession : Conversion.

You will be responsible for the critical FTD funnel . Your mission is to turn registered players and leads from various traffic sources into active, depositing customers. You will achieve this by building targeted multi-channel communication strategies and driving rigorous conversion rate optimization across the player journey.

This is a "First Hire" opportunity. You will be the first member of the Conversion Team. While you will start as an individual contributor executing strategy, the roadmap includes building a team of conversion specialists, offering a clear path to becoming a Conversion Manager .

Key Responsibilities :

1. The NRC to FTD Funnel (Activation)

  • Own the post-registration journey. Map out, analyze, and optimize every touchpoint a player experiences from the moment they sign up until they make their first deposit.
  • Multi-channel Execution. Design and execute automated lifecycle journeys (Welcome Cycles) using Email, SMS, Push Notifications, WhatsApp, On-site messaging, and outbound calls .

2. Database Monetization & Lead Conversion

  • Lead Conversion. Develop targeted strategies for leads residing in our existing mailing lists and databases to drive them towards a first deposit.
  • Segmentation. Segment the database based on player behavior, traffic source, and potential value to deliver personalized offers that maximize conversion rates.

    • 3. Commercial Strategy & Reporting

  • Budget Management. Manage the conversion budget and bonus costs efficiently to ensure a healthy ROI on FTD acquisition.
  • KPI Tracking. Monitor and report on daily, weekly, and monthly KPIs (Conversion Rate %, Cost per FTD, Time to Deposit, etc.).
  • Feedback Loop. Provide specific feedback to the Acquisition team regarding lead quality to ensure traffic sources are optimized for value.

    • 4. Team Growth & Leadership

  • Operational Setup. Assist with defining the operational processes and tool stack required for a scaling conversion function.
  • Future Leadership. As the department grows, lead the recruitment, onboarding, and management of future Conversion Specialists.

    • What We Are Looking For

  • Industry Experience : Minimum 3+ years of experience in the iGaming industry (Casino or Sportsbook) OR Affiliate Email Marketing is essential.
  • Functional Expertise : A strong background in CRM (Lifecycle management) OR Performance Marketing, with a specific track record of improving conversion rates.
  • The Tool Stack : Hands-on experience with CRM tools (e.g., Braze, Salesforce, FastTrack, Customer.io) and Analytics / CRO tools (e.g., Google Analytics, Hotjar, VWO, Optimizely).
  • Commercial Mindset : You make decisions based on revenue potential and ROI. You are comfortable managing bonus spends and calculating the cost of conversion.
  • Data-Driven : You are proficient in working with large datasets to segment audiences and analyze test results.
  • Ambition : You are ready to step up. You want to build a team, define the strategy, and eventually lead the department.

    • Why Join Us?

  • Impact : You are the first hire in this specific vertical. You won't just be following a playbook; you will help write it.
  • Growth : We have a plan to expand this team. Success in this role leads to a Team Lead position.
  • Competitive Package

    • Ready to build the engine that drives our growth? Apply now.

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    Conversion • St Julian

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