Free People Search Engine Marketing Senior Manager

Search Engine Marketing Senior Manager

Free People is hiring a Search Engine Marketing Senior Manager to lead our search marketing strategy across both paid search and SEO. This is a brand-side, in-house role focused on building and executing a unified search strategy that drives business performance, customer acquisition, and growth.

You will own the overarching search vision, including investment planning, testing roadmaps, audience strategies, and business inputs that guide the larger URBN Search Marketing Technology team. This strategic role will also lead innovation in the evolving landscape of AI-enhanced discovery, ensuring Free People shows up meaningfully at every point of customer intent. While the MarTech team will handle campaign execution and reporting, your responsibility will be to provide strategic direction, shape priorities, and ensure that our search efforts are aligned with business goals.

The Digital Marketing team is part of a larger integrated Digital group including Analytics, Brand, Content, Consumer Insights and UX. We collaborate with senior leadership and cross-team partners to drive Free People's digital business.

Role Responsibilities

Strategy & Planning

• Own and evolve the Total Search strategy, integrating paid search and SEO to maximize visibility, efficiency, and ROI.
• Create a connected, customer-centric search presence.
• Translate business objectives (seasonality, promotions, product launches) into search-specific plans and clear tactical priorities.
• Define annual and quarterly roadmaps for testing, innovation, and performance improvement across both paid and organic search.
• Guide budget allocation and forecast performance scenarios across channels and initiatives.

Cross-Functional Collaboration

Insights & Optimization

Innovation & Testing

Role Qualifications

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits.

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.