Manager, Global Marketing Analytics & Operations

Global Marketing Analytics & Operations Manager

IDC is seeking a data-driven and strategic Global Marketing Analytics & Operations Manager to lead the evolution of marketing performance measurement and deliver insights that drive measurable growth. As part of IDC's global marketing organization, you'll play a pivotal role in shaping how data informs strategy through scalable dashboards, automated KPI tracking, and efficient lead management processes that enable smarter decisions worldwide.

Reporting to the Senior Director of Marketing Operations, this role is responsible for designing and implementing automated KPI and metrics frameworks that power marketing performance reporting and optimization. The ideal candidate combines a deep understanding of marketing data systems (especially Salesforce) with a passion for analytics automation, process efficiency, and cross-functional collaboration. This position carries global purview, overseeing a small, distributed team located across different geographies, ensuring operational consistency and alignment worldwide.

Responsibilities

Analytics & Automation

• Lead the automation and standardization of KPIs, metrics, and dashboards, improving scalability, accuracy, and timeliness of insights.
• Deliver automated, actionable reporting that measures marketing's contribution to pipeline, campaign performance, and overall impact.
• Design, build, and maintain self-service Salesforce dashboards that are intuitive, visually engaging, and aligned with stakeholder needs.
• Champion innovation in analytics automation, identifying opportunities to streamline metric generation and improve real-time visibility into marketing performance.
• Partner with data and technology teams to evolve infrastructure supporting analytics and lead management automation.

Data Insights & Optimization

Team Leadership & Collaboration

Qualifications

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.