Regional Marketing Manager

Regional Marketing Manager

Job Category : Marketing

Requisition Number : REGIO013979

Location : On site in Memphis, TN, Charlotte, NC, Nashville, TN, Raleigh, NC, New Orleans, LA.

Summary : Regional Marketing Manager will develop and execute strategic marketing strategies / plans in markets within the First Horizon footprint to drive business growth, strengthen the bank's brand, and effectively engage with diverse regional markets. This role involves building and delivering regional and local market marketing initiatives, coordinating centralized campaign distribution, analyzing market trends, assessing regional competition, measuring and reporting the effectiveness of marketing efforts at the market-level, and ensuring brand consistency across the region(s). The role will closely collaborate with marketing partners, regional and market leadership and sales teams, and corporate communications.

Key Responsibilities Include :

• Develop and implement strategic regional marketing plans for each geographical region / high growth market that are aligned with overall business objectives and marketing initiative
• Collaborate on the planning and evaluation of marketing campaigns within specific regions / markets.
• Work with Marketing Operations partners to execute plans.
• Conduct thorough market analysis to identify opportunities, assess competition, and stay informed about regional / market trends to identify regional opportunities and tailor marketing strategies to meet the specific needs of diverse market
• Ensure optimal allocation of resources for maximum local impact.
• Ensure consistent brand representation across all regional marketing efforts, while also adapting to local market nuances.
• Collaborate with marketing partners, regional and market leadership and sales teams, and corporate communications to align marketing strategies with regional / market goals.
• Collaborate with sales teams on lead generation and deepening opportunities that align with the bank's overall goal
• Analyze and measure the effectiveness of regional marketing campaigns using key performance indicators (KPIs) and adjust strategies accordingly.
• Utilize data analytics to measure marketing campaign effectiveness and adjust strategies to maximize returns on investment.
• Communicate regional / market marketing strategies, results, and insights to key stakeholders, including executives and regional teams.
• Establish and maintain relationships with regional partners, internal stakeholders, and agencies to support marketing initiatives.
• Customize marketing approaches to suit the unique characteristics and preferences of each region / market when / where applicable.

Qualifications Include :

Experience, Skills and Competencies :

About Us : First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Benefit Highlights :

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.