Analyst Relations Manager - Data & AI

Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us and help bring innovation to life.

Your role and responsibilities

As an Analyst Relations Professional, you will convert the value of industry analysts globally into growth for IBM by building life-long relationships to deliver insight for IBMers, exposure for IBM in the market, and influence of buyers' choice of technology or services decisions to select IBM. You will work with executives, communications, marketing, and sales go-to-market teams to inform IBM's strategy, roadmap, go-to-market, and narratives to optimize product / market fit.

Your primary responsibilities will include :

• Develop Analyst Strategy and Plan : Develop the analyst strategy and plan to help IBM execute against our business strategy to make, shape, and reach markets. This involves identifying the right analyst(s), the best mix of interactions, experts, and their content to make a positive contribution to business outcomes.
• Orchestrate IBM Engagement : Orchestrate IBM's engagement and participation in the Analyst's research agendas and published reports that matter most to the business. This includes balancing inbound analyst opinion and insight with outbound analyst influence and exposure to hone product / market fit for revenue success.
• Build Relationships : Own the relationship with each Analyst and their firms and be accountable for the health and value return of those relationships over their lifetime. This involves providing expertise to identify the right analyst(s) and developing a deep understanding of their opinions and impact.
• Measure Success : Use a variety of analytics to understand analysts' opinion and impact of our influence, and measure success through informed decision-making, contribution to coverage, favorability, and marketing metrics, and progress of products and services to gain leadership position in the market.
• Inform IBM Strategy : Work with executives to inform IBM's strategy, roadmap, go-to-market, and narratives to optimize product / market fit. This involves providing insight into and recommendations to ensure IBM's offerings meet the needs of the market.

Required technical and professional expertise

Bachelor’s degree in one of the following fields or a closely related discipline :

Preferred technical and professional experience

Master’s degree in business administration, Marketing, Communications, Analytics, or a related technology field is desirable.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.