VP, Marketing

VP, Marketing at Exact Sciences summary :

The Vice President of Marketing at Exact Sciences leads the commercial strategy and execution for the Precision Oncology portfolio, driving revenue growth and adoption across the U.S. This role involves developing integrated marketing plans, conducting market and competitive analyses, and collaborating with cross-functional teams including sales, medical, and R&D. The position requires visionary leadership, team development, and strategic partnership to maintain the company's leadership in cancer diagnostics.

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At Exact Sciences, we're helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support

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life while you're working to help others.

Position Overview

The Vice President, Marketing, Precision Oncology is a critical hire for Exact Sciences, requiring visionary leadership, strategic acumen, and diverse commercial experience. This leader will set and execute the commercial strategy for our Precision Oncology portfolio — spanning risk assessment, therapy selection, therapy response, and remission monitoring.

The VP will develop and implement integrated marketing plans that accelerate revenue growth and expand adoption across the U.S. while helping to shape the global PO strategy. This includes building insight-driven strategies, conducting deep market and competitive analyses, and collaborating with cross-functional teams to ensure successful product positioning, awareness, education, and adoption.

This role will provide both strategic leadership and hands-on execution, leading a high-performing marketing team and partnering closely with sales, medical, market access, and R&D. The VP, Marketing, Precision Oncology will play a pivotal role in driving Exact Sciences' continued growth and leadership in cancer diagnostics.

Essential Duties

Include, but are not limited to, the following :

• Strategy & Growth

Develop business cases and lead the development of key strategic initiatives to expand the Precision Oncology portfolio.

Conduct in-depth analyses of markets, customer insights, and competitive dynamics to inform data-driven product and marketing strategies.

Identify, assess, and prioritize growth opportunities across multiple tumor types and stages of the patient journey.

Define product positioning, messaging, marketing mix, and awareness / education strategies for all Precision Oncology products.

Develop and implement promotional and medical education strategies across HCP and patient audiences.

Collaborate with sales leadership to develop marketing communications and tools that drive engagement and adoption.

Establish and monitor key commercial and product milestones, adjusting strategies based on performance.

Lead cross-functional initiatives with commercial, medical, market access, and R&D partners to ensure alignment on strategy and execution.

Utilize analytics to assess performance, measure ROI, and continuously optimize programs.

Serve as a strategic thought partner to executive leadership, helping shape Exact Sciences' role in the evolving oncology landscape.

Recruit, develop, and retain top marketing talent; set clear performance expectations and foster a culture of accountability, inclusion, and high performance.

Provide coaching and mentorship to build leadership capability within the team.

Operate effectively at both strategic and tactical levels, balancing long-term planning with day-to-day execution.

Build strong relationships across the organization and externally with key stakeholders.

Uphold Exact Sciences' mission and values through accountability, innovation, integrity, quality, and teamwork.

Minimum Qualifications

Bachelor's degree in business, life sciences, marketing, or a related field.

15+ years of progressive leadership experience across marketing, sales, and / or managed care.

10+ years of experience leading and developing teams.

7+ years of experience in molecular diagnostics, biopharma, or precision medicine.

Deep knowledge of oncology, particularly solid tumors such as breast or colon.

Proven track record of building and executing strategic marketing plans that drive measurable growth.

Strong planning, problem-solving, organizational, and project management skills.

Authorization to work in the United States without sponsorship.

Preferred Qualifications

Advanced degree in Life Sciences, Business Administration, or Marketing.

Demonstrated success in launching and scaling precision oncology or molecular diagnostic products.

Experience with minimal residual disease (MRD) testing and / or therapy selection strategies in oncology.

Experience navigating diverse healthcare stakeholders, including providers, payers, advocacy groups, and patients.

Exceptional communication skills; able to articulate complex concepts with clarity and impact.

Adaptability to thrive in a fast-paced, evolving environment.

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Salary Range :

$265,000.00 - $464,000.00

The annual base salary shown is for this position located in US - CA - San Diego on a full-time basis and may differ by hiring location. In addition, this position is bonus eligible.

Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage. Learn more about our benefits

Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation, please contact us here

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We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, and any other status protected by applicable local, state, or federal law.

To view the Right to Work, E-Verify Employer, and Pay Transparency notices and Federal, Federal Contractor, and State employment law posters, visit our compliance hub . The documents summarize important details of the law and provide key points that you have a right to know.

Keywords :

Precision oncology, Cancer diagnostics, Strategic marketing, Commercial strategy, Market analysis, Cross-functional leadership, Revenue growth, Team development, Healthcare marketing, Molecular diagnostics