Vice President, Concepts Lab
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Role
In the role of VP, Concepts Lab, you will report to the SVP of Engineering.
We are considering applicants for the location(s) of San Francisco, CA or Los Angeles, CA.
We're hiring a hands-on senior leader to own the strategy, portfolio, and execution of Concepts Lab. You'll combine a founder's entrepreneur mindset with deep product and technical skills, personally ideating and prototyping when it's the fastest path, while scaling a small, elite team known for speed and impact. You'll also incubate new ideas end-to-end, cutting across organizational lines and turning ambiguous opportunities into durable value. You will also stay closely connected to both industry trends and the R&D happening within our core stack and the broader Sony ecosystem to multiply your impact. This role will require periodic travel to other US and International locations.
You will :
- Set the strategy and operating model for 0?1 innovation, from problem discovery to scaled adoption.
- Maintain a bias for action : ship small, learn fast, and either sunset or scale with clear success criteria.
- Serve as the connective tissue between executive priorities and engineering execution across platform and product domains.
- Serve as liaison between Crunchyroll and Sony R&D groups, connecting and finding creative uses of shared innovation.
Core Areas of Responsibility
Strategy & Portfolio
Define the innovation and incubation thesis, intake, and prioritization for Concepts Lab, aligning bets with company strategy, market signals, and measurable outcomes.Operate a transparent funnel (Idea ? POC ? Pilot ? Venture / Production / Hand-off) with crisp go / no-go and funding gates.Run discovery sprints with cross-functional partners to frame problems, pressure-test riskiest assumptions, and pick the fastest paths to evidence.Continuously scan emerging technologies and platforms, share perspectives and investment theses that look ahead.Connect Sony R&D to our roadmap and look for opportunities to accelerate innovation, co-develop shared roadmaps, and prioritize "better together" bets.Technical Leadership (Hands-On)
Spend meaningful time building : prototyping services, integrations, automation, and developer tools (expect ~2540% hands-on during early phases).Provide architectural direction for POCs and pilots.Set AI / LLM best practices for applied use cases (prompting, evals, safety / guardrails, vector stores, retrieval, fine-tuning) and developer productivity tooling.Learn and deeply understand our core platform stack (services / APIs, data / ML, edge / embedded, observability, compute, networking, etc.).Execution & Scale
Move validated concepts into production with delivery teams, ensuring clean handoffs, thorough documentation, and operational readiness.Establish a lightweight SDLC for experiments (trunk-based, automated testing, ephemeral environments, telemetry).Track and report lab KPIs with crisp narratives for executives.Team & Culture
Hire, coach, and retain a mission-driven, senior-leaning team (principal engineers, product-minded builders, applied AI specialists).Model a culture of kaizen, courage, service, and curiosity, celebrate learnings, not just wins.Create repeatable playbooks for rapid prototyping and internal tool adoption across the org.Operations & Governance
Manage budget, vendor evaluations, and build-vs-buy decisions.Ensure compliance with security, privacy, and legal standards while moving fast.Codify IP and knowledge capture to accelerate future work.About You
We get excited about candidates, like you, because...
Must-Haves :
You have 12+ years in software engineering with 5+ years leading high-impact teams (Sr Director / VP scope) delivering products and platforms.You have demonstrated 0?1 leadership : created and scaled new products, internal tools, or developer platforms with measurable business impact.You possess strong hands-on technical depth across cloud (AWS / GCP), services / APIs, data systems, CI / CD, observability, and modern developer workflows.You have practical GenAI / LLM experience (shipping AI-powered features or building productivity tooling), including evaluation frameworks and safety guardrails.You have exceptional storytelling and influence skills; proven cross-functional leadership with Product, Design, and Business Development.You demonstrate bias for action : you unblock, you ship, you simplify.Nice-to-Haves :
You have prior experience running a venture / incubation program, skunkworks, or internal platform / enablement org.You have domain familiarity with streaming, subscriptions, payments, personalization / search, or client applications.You possess a proven track record standardizing developer productivity tools and practices across a large engineering org.You have prior experience with hardware development and software and hardware bridge (firmware), ability to partner on reference designs and rapid hardware prototyping when needed.About the Team
Concepts Lab is our applied innovation team. It rapidly validates new product concepts, builds internal tools that boost developer productivity, and works with our delivery teams to bring the best concepts into production. The team also jumps into critical initiatives to unblock delivery when the business needs it most.
Why You Will Love Working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks :
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.Flexible time off policies allowing you to take the time you need to be your whole self.Generous medical, dental, vision, STD, LTD, and life insuranceHealth Saving Account HSA programHealth care and dependent care FSA401(k) plan, with employer matchEmployer paid commuter benefitSupport program for new parentsPet insurance and some of our offices are pet friendly!The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings.
Pay Transparency - Los Angeles, CA
$292,000 - $350,000 USD
Pay Transparency - San Francisco, CA
$320,000 - $390,000 USD
Our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value :
Courage. We believe that when we overcome fear, we enable our best selves.Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.Kaizen. We have a growth mindset committed to constant forward progress.Service. We serve our community with humility, enabling joy and belonging for others.Our Commitment to Diversity and Inclusion
Our mission of helping people belong reflects our commitment to diversity &