Sr Insights & Analytics Analyst (PR, Social Media, Influencer Marketing)

Nintendo of America Inc.

About Nintendo of America : From the launch of the Nintendo Entertainment System more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at .

SUMMARY :

Leads data analysis and research for the Nintendo of America Inc. (NOA) Communications team by crafting complex scalable business solutions that retrieve and aggregate data from multiple sources to present in a digestible and actionable format for various Nintendo business groups. Delivers recommendations for improvement to all analytic lines of thinking and technical solutions for the functional teams within Communications, including PR, Social Media, and Influencer Marketing.

DESCRIPTION OF DUTIES :

• Develops reporting framework, inclusive of cadence, purpose, audience, and delivery method to address growing business reporting, analytics, and data needs for the functions within Communications, including PR, Social Media, and Influencer Marketing.
• Leverages expert knowledge to develop reports and analysis to provide company with meaningful insights based on media coverage, social media listening, influencer content, sales data and more.
• Proactively identifies business questions and provides answers through executive level storytelling leveraging data from media coverage, social media listening, influencer content, and other materials.
• Leads production of all reporting for Communications team, summarizing the results, trends and, opportunities within the ongoing campaign planning cycles and always-on public-facing communications.
• Develops executive level content for business review presentations, including PDCA (Plan, Do, Check, Act) on previous activities as well as forward-looking recommendations.
• Owns the development of forecasting models and solutions end-to-end in support of business needs for the functions within Communications at NOA : PR, Social Media, and Influencer Marketing.
• Leads primary research studies (leveraging both qualitative and quantitative methods) that provides in-depth insights and informs improvements to business processes, channel and functional strategies, and Communications department KPIs for PR, Social Media, and Influencer Marketing.
• Drives vision and requirements for new automated report solutions to meet long-term stakeholder data needs, as well as maintaining existing suite of automated reports.
• Manages early warning system with social media tool(s) for key issues that could impact brand and acts as crisis team liaison.

SUMMARY OF REQUIREMENTS :

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $105,300 - $168,500 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.

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