Director, Commerce

Director, Commerce

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

What You'll Do :

The Director, Commerce is responsible for leading the success of clients' eCommerce initiatives by providing thought leadership on campaign strategies and optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal stakeholders. As Director of Commerce you'll manage the strategy and oversee planning, optimization and reporting of client campaigns particularly as they relate to the client's Amazon growth and acceleration strategy. The Director must have a mastery of Amazon Marketing Services (AMS) Paid Search / Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP. The ideal candidate must have strong team management, and expert-level eCommerce experience. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.

Responsibilities :

• Motivate and manage an eCommerce team in the creation, development, and execution of campaigns to meet / exceed expectations within budget and time parameters
• Oversee the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search / Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP
• Be the subject matter expert and educate teams and clients of the eCommerce retail environment
• Build end-to-end eCommerce strategy and plans for the client
• Assist internal teams within the Commerce practice in growing each client's business
• Work with cross-functional teams to provide insight and recommendations
• Develop, manage, and monitor client service delivery executions of the assigned accounts
• Oversee process development and execution management
• Assures quality control of all media planning and implementation
• Prepare and present annual financial and staffing plans
• Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
• Coordinate efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
• Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Conduct performance reviews and career path plans
• Provide training to direct reports as needed
• Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of eCommerce and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Provide team direction for improving campaign performance through optimization and / or implementing new features and strategies
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop, manage, and monitor client P&L's for assigned accounts
• Implement holistic media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops a complete understanding of each client's goals, markets, needs and expectations
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing / product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process for all assigned accounts
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal / motivational analysis, concept / copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and / or manage expectations of forecasted trends

Qualifications :

Additional information :

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range : $119,510 - $171,675 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for