Senior Marketing Manager, Paid Social & Brand Media (US Remote)

Senior Marketing Manager, Paid Social & Brand Media (US Remote)

The Bouqs Company is changing the world one bouquet at a time! We are looking to hire an experienced, results-driven Senior Marketing Manager to lead strategy and execution for paid social and paid influencer campaigns. This role thrives at the intersection of data and creativity, understanding campaign performance and brand storytelling. This individual should be passionate about testing and iterating to unlock insights and growth. The Senior Marketing Manager will also oversee a direct report for organic social and influencers and support upper funnel media (CTV, display).

This position reports into the VP of Performance Marketing.

Responsibilities :

• Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok
• Oversee agency and vendor management for CTV and Display channels
• Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness
• Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix
• Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI
• Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach
• Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis / measurement, optimizations, and reporting of results
• Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans
• Work with cross-functional departments to tell brand and product stories support relevant areas of the business

Qualifications :

Compensation & Perks :