Entry Level Sales Training Program

Entry Level Sales Training Program - March 2026 Start!

📍Locations Available: Boise, Cincinnati, Baltimore, Fort Worth, Charlotte
✈ Travel Required | 🏢In-Office Role When Not Traveling

Who We Are

At Fonroche Lighting America, we are revolutionizing outdoor lighting with autonomous solar-powered streetlights—a cost-effective, sustainable, and resilient alternative to traditional grid-connected lighting. Our solutions help municipalities, developers, and commercial properties reduce costs, enhance safety, and embrace renewable energy.

We operate with a strong set of core values:
🌎Humility – We listen, learn, and grow together.
⚡Dynamism – We thrive in a fast-paced, evolving industry.
🎯Risk Taking – We innovate boldly to drive meaningful change.
💪Commitment – We stand by our mission, customers, and team.
🤝Community & Team Spirit – We achieve more when we work together.

About the Role

As part of the Sales Training Program, you’ll be on the front lines of building relationships with municipalities and government agencies to help them transition to solar lighting solutions. This is a high-impact role where you’ll introduce decision-makers to a cost-saving, sustainable technology while driving the growth of Fonroche’s presence in the municipal sector.

This role is more than sales—you are a trusted advisor who will educate and guide cities toward innovative lighting solutions. If you’re a natural relationship-builder who thrives in a mission-driven, fast-moving environment, this opportunity is for you!

What You’ll Do

✅Engage & Educate: Proactively connect with city officials, government agencies, and key decision-makers through cold calls, emails, and networking.
✅Develop Municipal Partnerships: Build relationships with public sector leaders to position Fonroche as their go-to lighting solution.
✅Lead Sales & Project Management: Guide municipalities from initial interest through project completion, ensuring smooth communication and execution.
✅Present & Propose: Confidently deliver presentations and proposals that demonstrate the cost savings, reliability, and benefits of solar lighting.
✅Leverage Data & CRM Tools: Maintain up-to-date records in CRM for forecasting, collaboration, and reporting.
✅Travel & Connect: Meet with government officials in person to develop strong, long-term partnerships.

Who You Are

✔Relationship-Builder – You naturally connect with people and thrive in a role focused on trust and partnership development.
✔ Dynamic & Self-Motivated – You take initiative and adapt quickly in a fast-paced environment.
✔ Resilient & Goal-Oriented – You’re comfortable with cold outreach and driven to exceed sales targets.
✔ Tech-Savvy & Organized – You can manage multiple projects, use CRM systems, and clearly communicate technical solutions.
✔ Strategic Thinker – You understand public sector decision-making and can navigate municipal sales cycles effectively.

What You Bring

🎓Education: Any degree – we value personality, drive, and integrity over specific credentials.
💬Excellent Communication Skills: You can confidently engage with city leaders, engineers, and decision-makers.
🖥 Technical Proficiency: Familiarity with CRM tools, email outreach, or Office 365.
🗺 Willingness to Travel: In-person meetings are essential to establishing strong municipal partnerships.
🏢In-Office Presence Required: When not traveling, you are expected to report to the office to collaborate with the team and drive sales success.

Compensation & Perks

💰Competitive Base Salary + Strong Commissions – Your earning potential grows with your success.
🎉Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
🚀Paid Training & Onboarding:

• A one-month immersive training program in the Dallas/Fort Worth area beginning March 16th (expenses covered).

• Learn the company DNA, technology, and market strategy directly from our leadership team.

🏥Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
🌴Generous PTO Policy – Because we believe in work-life balance and recharging.
🌟Career Growth – We are looking for future leaders who want to grow with us.
🌎Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.

Are you ready to shape the future of municipal lighting? If you’re passionate about building relationships, driving change, and making a real impact, we want to hear from you!