Job Summary/Description:
Gray Digital Media (GDM) in Mobile, AL, is looking for a smart and energetic Digital Marketing Coordinator to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients’ goals and objectives.
Duties/Responsibilities include, but are not limited to:
- Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis.
- Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
- Assist with developing and presenting media recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients.
- Will serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants, and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
- Will go on client-facing calls with Multimedia Sales Managers and/or Media Executives.
- Will assist with client onboarding, gathering, and/or developing campaign creative
- Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more).
- Stay up-to-date with emerging trends and identify areas of development within emerging markets.
- Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
- Promote positive working relationships within the department, the company, and the vendor community.
Qualifications/Requirements:
- + years in media/advertising with a focus on digital and multi-platform campaigns
- BA/BS degree preferred
- Possess demonstrable experience working in both BB and BC environments
- Possess outstanding written and verbal communication skills
If you feel you’re qualified and want to work with a great group of people, go to, you may type in the job title, station call letters, or click on"apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
WALA-TV/Gray Media is a drug-free company
AdditionalInfo:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
DIGITAL MARKETING COORDINATOR - WALA (GDM) Gray Media Group • Mobile, AL , US
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