Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups.

Major Responsibilities

Campaign Planning and Execution

Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences.

Data Segmentation and Integrations

Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud.

Customer Journey Mapping

Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions.

A / B Testing and Optimization

Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.

Reporting and Analysis

Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.

Compliance and Best Practices

Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations.

Minimum Job Requirements

Education

Bachelor's Degree in Business, Marketing, Communications, related degree or equivalent experience Work Experience

4+ years marketing automation experience. Experience with email campaign planning and execution, including html modification and audience segmentation. Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc. Experience in email marketing and data automation

Knowledge / Skills / Abilities

Analytical skills and attention to detail. Commitment to achieving measurable results Ability to communicate and collaborate across departments to drive continual performance.

Project management skills with the ability to handle multiple campaigns simultaneously, Ability to analyze campaign performance and conduct meaningful A / B tests. In-depth knowledge of email platforms like Salesforce Marketing Cloud. Database mindset and ability to segment audiences using SQL and filtering. Ability to configure new data sets in Salesforce Marketing Cloud.

Preferred Job Requirements

Certifications

Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist.

Work Experience

In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder / Engagement Studio, Email Studio, Automation Studio, and Audience Builder.

Knowledge / Skills / Abilities

Proficiency in HTML, SQL Query and AMPscript

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.