Senior Director, Industry Demand Generation

Overview

Senior Director, Industry and Account-Based Marketing – Circle

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and less expensively than legacy settlement systems. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You'll Be Part Of : Circle is committed to visibility and stability in everything we do. As we grow, we're expanding into the world's strongest jurisdictions. Our values are High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What You'll Be Responsible For

Circle is seeking a highly motivated and experienced leader to lead, as a Senior Director, our Industry Marketing and Account Based Marketing functions. This person will be based in the United States, but will have a global remit. This role reports to the VP of Growth Marketing and serves as the primary liaison with global Business Development for pre-Sales Demand Generation initiatives. The leader will develop our account-centric demand generation plan across multiple products, verticals, channels, and geographies, and drive industry and deal-specific positioning initiatives to deliver pre-Sales consideration and pipeline.

You will collaborate with cross-functional teams including Business Development, Partner Marketing, Product Marketing, Content, Creative Labs, Sales Development, Field Marketing, and Marketing Operations. Your team will develop and implement customized deal-centric positioning for pre-sales prospecting and deal maturation, mapping product messages to customer needs to drive engagement with target markets. Strong stakeholder management with Revenue and cross-functional leadership is essential.

What You'll Work On

Own global pipeline mix and conversion funnel for core products from a Marketing perspective, in collaboration with cross-functional teams.

Develop deal-specific positioning and collateral in target industry verticals (beginning with Payments and Banking) that leverage product marketing assets to create compelling narratives for the BD team.

Manage stakeholders within the Revenue organization to gather signals and feedback on prospect interactions.

Own target account lists across product, industry, and geography in coordination with Revenue Strategy.

Lead ABM engagements for named accounts and coordinate with SDR teams for targeted execution.

Manage ABM budget allocation in partnership with Performance Marketing and agency partners.

Collaborate with Marketing Operations to refine tactics and content based on campaign activity and opportunities.

What You'll Bring To Circle

Core Requirements

12+ years of experience in Account Based Marketing, Demand Generation, Industry marketing, strategic go-to-market, or product / partner marketing, ideally with hands-on execution in crypto, payments, banking, or financial infrastructure verticals.

5+ years of people management experience and 5+ years partnering with Sales and Business Development teams.

Expertise in B2B campaign & B2B2C design and deployment, messaging, results analysis, and reporting.

Proven ability to develop clear, differentiated messaging and positioning for complex, technical products.

Robust knowledge of how money moves in a global construct.

Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results.

High integrity, curiosity, and a proactive leadership approach in ambiguous environments.

Preferred Requirements

Understanding of how fintech / crypto infrastructure enables automation and acceleration of money movement, storage, and access.

Strong time management and project management skills with the ability to multitask and prioritize.

Demonstrated success navigating complex business environments and driving efficient execution.

Additional Information

This position is eligible for day-one PERM sponsorship for qualified candidates

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by factors including relevant experience, skill set, qualifications, and other organizational needs. Compensation ranges may differ by location.

Base Pay Range

$220,000 - $275,000

We are an

equal opportunity employer

and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle participates in the E-Verify Program where required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

Job Details

Seniority level : Director

Employment type : Full-time

Job function : Marketing and Sales

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