Talent.com
Director, Product Marketing - Smart Home
Director, Product Marketing - Smart HomeTP-Link Systems Inc. • Irvine, CA, US
Director, Product Marketing - Smart Home

Director, Product Marketing - Smart Home

TP-Link Systems Inc. • Irvine, CA, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

About Us :

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the role :

The Director of Product Marketing, Smart Home, will lead the strategy, positioning, and go-to-market execution for TP-Link’s smart home product portfolio, including connected devices, IoT ecosystems, and consumer electronics. This leader will be responsible for developing the category vision, shaping market perception, and ensuring cohesive, high-impact marketing campaigns that drive awareness, adoption, and retention.

Key Responsibilities :

Product Positioning, Naming, and Messaging

  • Define unique and differentiated product positioning for TP-Link’s smart home devices and ecosystem solutions.
  • Develop consistent naming frameworks and messaging architectures that reinforce TP-Link’s brand promise.
  • Partner with product and creative teams to translate technical features into consumer-friendly language and compelling storytelling.

Product Feature Prioritization and Content Creation

  • Collaborate with Product Management to influence feature prioritization based on consumer insights, trends, and competitive research.
  • Lead the creation of high-quality product content including web copy, retail assets, videos, and educational materials.
  • Ensure all content reflects the voice of the customer and clearly communicates differentiated value.

    • Brand Awareness, Consideration, and Conversion

  • Develop marketing strategies that elevate TP-Link’s presence in the smart home market and strengthen consumer engagement.
  • Execute awareness and conversion campaigns across digital, paid, retail, and social channels.
  • Leverage analytics and consumer data to optimize the customer journey and maximize conversion rates.

    • Go-to-Market Strategy and Execution

  • Lead GTM planning and implementation for new product launches and key category campaigns.
  • Build coordinated launch frameworks covering product messaging, creative direction, media strategy, and retail execution.
  • Ensure all go-to-market activities are data-driven, customer-informed, and aligned with sales and channel objectives.

    • Customer Engagement, Acquisition, and Retention

  • Create and manage programs that deepen customer engagement throughout the product lifecycle.
  • Use segmentation, CRM insights, and campaign analytics to drive acquisition, activation, and retention.
  • Partner with cross-functional teams to design loyalty, referral, and education programs that reinforce long-term brand advocacy.

    • Community Management and Social Engagement

  • Partner with Digital and Social teams to strengthen TP-Link’s community presence and influence across social platforms.
  • Support influencer marketing, ambassador programs, and online forums to generate authentic engagement and word-of-mouth visibility.
  • Monitor sentiment and community insights to guide messaging improvements and campaign refinement.

    • PR, Digital Marketing, SEO, EDM, and Influencer Collaboration

  • Drive collaboration across PR, digital, and influencer channels to promote product launches and sustain visibility.
  • Oversee the Smart Home web content strategy, ensuring product information is accurate, searchable, and optimized for conversion.
  • Manage coordination of email (EDM), SEO, and influencer campaigns to support ongoing product promotion and brand growth.

    • Requirements

    Qualifications :

  • 8–10+ years of product marketing experience in Smart Home, Consumer Electronics, or IoT technology industries, required.
  • Proven success in leading cross-functional marketing initiatives from concept to execution.
  • Deep understanding of consumer behavior, market trends, and competitive dynamics in connected home ecosystems.
  • Demonstrated ability to manage and develop teams with a focus on accountability and performance.
  • Strong analytical, communication, and storytelling skills with the ability to translate complex technology into consumer benefits.
  • Experience managing digital marketing, retail, and e-commerce programs preferred.
  • Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

    • Benefits

    Salary : $200,000 - $250,000

    Fully paid medical, dental, and vision insurance (partial coverage for dependents)

    Contributions to 401k funds

    Over four weeks of PTO per year

    Bi-annual pay increases

    Health and wellness benefits, including free gym membership

    Quarterly team-building events

    At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

    [job_alerts.create_a_job]

    Director Product Marketing • Irvine, CA, US

    [internal_linking.similar_jobs]
    Director of Product Management - Remote

    Director of Product Management - Remote

    TradeJobsWorkForce • 92705 Santa Ana, CA, US
    [filters.remote]
    [job_card.full_time]
    Director of Product Management Remote Job Duties : • Establish shared vision and product strategy across the company • Build consensus on pri...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Marketing

    Director of Marketing

    Xponential Fitness • Irvine, CA, US
    [job_card.full_time]
    STRIDE is a boutique treadmill studio experience that is here to reinvent the definition of a runner.Coached interval classes are led by expert coaches in a supportive and empowering environment wi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Digital Sales & Marketing

    Director of Digital Sales & Marketing

    Connect Staffing Professional • Ontario, CA, US
    [job_card.full_time]
    Sales Director (Digital Marketing) - Ontario, CA.Up to $275,000+ with commissions .Ontario, California (In-Person).Come work for the leading Entrepreneurship Academy in the world.My client is ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    5.01 Director of Marketing and Brand

    5.01 Director of Marketing and Brand

    Field AI • Irvine, California, United States, 92602
    [job_card.full_time]
    Director of Marketing and Brand.Field AI is transforming how robots interact with the real world.We are building risk-aware, reliable, and field-ready AI systems that address the most complex chall...[show_more]
    [last_updated.last_updated_30]
    Sr. Product Marketing Manager (Product)

    Sr. Product Marketing Manager (Product)

    Vesync • Tustin, CA, US
    [job_card.full_time]
    VeSync is a portfolio company with brands that cover different categories of health & wellness products.We wouldn’t be surprised if you have one of our Levoit air purifiers in your living...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales and Marketing Director

    Sales and Marketing Director

    The Seville of San Clemente • San Clemente, CA, US
    [job_card.full_time]
    The Seville a luxury Senior Living community located in the beautiful coastal area of San Clemente, CA is looking for a seasoned and dynamic Director of Sales & Marketing! This community opened...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, Product Marketing

    Senior Manager, Product Marketing

    TTE Technology Inc • Irvine, CA, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    TCL North America is looking for a strategic and technically adept Senior Product Marketing Manager to lead the development and lifecycle management of our TV and soundbar product lines.This role i...[show_more]
    [last_updated.last_updated_30]
    Director of Growth Marketing

    Director of Growth Marketing

    Westcliff University • Irvine, CA, US
    [job_card.full_time]
    What if your next job wasn’t just a role, but a place where you truly felt valued, inspired, and empowered?.Imagine working for a company that’s dedicated to educating, inspiring, and e...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote Sales Representative (50k-90k per year)

    Remote Sales Representative (50k-90k per year)

    Professional Careers • San Clemente, California
    [filters.remote]
    [job_card.full_time] +1
    We're looking for candidates with great customer service skills to fill our Remote role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are ready to schedule ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales Director (Digital Marketing) - Ontario, CA

    Sales Director (Digital Marketing) - Ontario, CA

    Connect Staffing and Consulting • Chino, CA, US
    [job_card.full_time]
    Sales Director (Digital Marketing) - Ontario, CA.Up to $275,000+ with commissions.Ontario, California (In-Person).Come work for the leading Entrepreneurship Academy in the world.My client is a dyna...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Firm Wide Marketing

    Director, Firm Wide Marketing

    HMC Architects • San Dimas, CA, US
    [job_card.full_time]
    HMC Architects is an employee-owned design practice built around one belief : .We design to make communities better and to make buildings beautiful — where impact, performance, and experience m...[show_more]
    [last_updated.last_updated_30] • [promoted]
    AT&T Success Associate

    AT&T Success Associate

    Mountain Peak Marketing • Ontario, CA, US
    [job_card.full_time]
    No Experience? No Problem! No Cap.But it’s also your chance to level up fast.We are looking to hire somebody to help customers find the perfect telecom solutions. In this role, you’ll talk to people...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Influencer Marketing Manager (Hybrid)

    Influencer Marketing Manager (Hybrid)

    Voyager X Inc • Diamond Bar, California, United States
    [job_card.full_time]
    Influencer Marketing Manager – Performance Focus (Adult Products) We are seeking a creative, results-driven Influencer Marketing Manager to build, manage, and scale our brand's presence through key...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director US Marketing

    Director US Marketing

    Johnson & Johnson • Irvine, California, USA
    [job_card.full_time]
    At Johnson & Johnsonwe believe health is everything.Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Associate Director, Consumer Marketing - OTC (Eye Care)

    Associate Director, Consumer Marketing - OTC (Eye Care)

    AbbVie • Irvine, CA, US
    [job_card.full_time]
    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkab...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data Annotation • San Clemente, California
    [filters.remote]
    [job_card.full_time] +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    PRODUCT OWNER

    PRODUCT OWNER

    VSolvit LLC • Norco, CA, US
    [job_card.full_time]
    POSITION IS ONSITE IN NORCO, CA • • • Job Summary VSolvit is seeking an experienced and driven Product Owner to lead agile product development efforts for government and defense programs.The ideal can...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Partner Marketing Manager

    Partner Marketing Manager

    Jobot • San Clemente, CA, US
    [job_card.full_time]
    Partner Marketing Manager / $$$ / amazing organization, GROWTH, top leadership and opportunity!.This Jobot Job is hosted by : Billy Mewton. Are you a fit? Easy Apply now by clicking the "Apply Now" b...[show_more]
    [last_updated.last_updated_30] • [promoted]