Social Media and Marketing Specialist

Social Media and Marketing Specialist at Inside Higher Ed

Posting Number : S14335P

Posting Date : 11 / 05 / 2025 | Open Until Filled : Yes | Proposed Starting Date : 01 / 01 / 2026

Position Summary : The Social Media and Marketing Specialist will lead efforts to plan, create, and manage all digital and print marketing content; coordinate multi‑platform social media campaigns; and collaborate with program staff and community partners to ensure consistent and effective messaging aligned with the project’s mission and brand. This position involves strong writing and visual communication skills, the ability to analyze engagement data and adjust strategies accordingly, and a collaborative spirit to ensure high visibility and strong participation in program workshops and services statewide.

Salary

$36,735 – $50,000

Posting Type

External

Benefits Eligibility

Benefits Eligible

Knowledge, Skills, Abilities And / or Competencies

Strong interpersonal, communication, and storytelling skills.

Excellent verbal and written communication and presentation skills.

Demonstrated ability to plan, design, and implement marketing and social media campaigns.

Proficiency in social media management tools and analytics (e.g., Meta Business Suite or similar).

Proficiency in web content management systems and basic HTML or CMS editing.

Graphic design and video editing skills using software such as Canva, Adobe Creative Cloud, or equivalent.

Strong writing, proofing, and editing skills with attention to accuracy and tone.

Experience using digital marketing platforms and tracking software.

Excellent organizational, time management, and problem‑solving abilities.

Demonstrated professionalism, initiative, and follow‑through.

Ability to work both independently and collaboratively within a team.

Ability to assign tasks and monitor progress to ensure adherence with project needs and deadlines.

Strong organizational and time‑management skills, with attention to detail and deadlines.

Ability to complete and process administrative and quality assurance paperwork and prepare progress reports.

Physical Demands

Sitting at a computer.

Lifting up to 15lbs.

Driving as needed to perform job duties.

Travel and participate in overnight, out‑of‑town meetings and trainings as deemed necessary.

Work evenings and weekends as needed.

Key Responsibilities

Social Media Management

Develop and implement a comprehensive social media strategy across multiple platforms (e.g., Facebook, Instagram, X / Twitter, YouTube, LinkedIn) to recruit and engage couples statewide.

Create, schedule, and manage dynamic content (posts, graphics, videos, reels, stories) that aligns with ECG’s mission, values, and messaging.

Collaborate with the program team to coordinate paid and organic social media campaigns and manage digital advertising budgets in alignment with recruitment goals.

Ensure all communications adhere to UGA and project branding, accessibility, and confidentiality guidelines.

Monitor social media engagement, respond to comments and messages, and foster a positive, professional, inclusive and relationship‑oriented online presence.

Percentage of time : 30%

Content Creation And Design

Produce high‑quality digital and print marketing materials – including flyers, infographics, short videos, newsletters, and promotional campaigns – to increase awareness and participation in ECG.

Collaborate with project staff, community partners, and participants to feature success stories, event highlights, and couple testimonials that reflect the program’s reach and impact.

Coordinate updates to the program website, ensuring content is current, engaging, and user‑friendly.

Maintain and organize digital assets, templates, and brand resources to ensure consistent messaging and visual identity across all materials.

Supervise and mentor student interns contributing to content creation, design, and social media activities.

Percentage of time : 25%

Marketing Strategy And Community Engagement

Develop and execute multi‑channel marketing strategies—including social media, email campaigns, community newsletters, and local partnerships—to reach couples through trusted networks.

Collaborate with community organizations and program staff to plan and implement coordinated recruitment and outreach efforts statewide.

Support partner‑led outreach activities by providing promotional materials, branded templates, and messaging guidance to ensure consistency and impact.

Attend community events and partner meetings to promote ECG and enhance visibility.

Maintain organized documentation of marketing activities, content calendars, and outreach collaborations.

Stay informed on social media and digital marketing trends, best practices, and innovative outreach strategies to strengthen ECG’s visibility and engagement across Georgia.

Percentage of time : 25%

Data And Analytics

Collect, analyze, and interpret social media performance metrics and metadata to assess campaign reach, engagement, and effectiveness.

Prepare regular analytics summaries and dashboards highlighting key performance indicators (KPIs) and outcomes.

Use analytics insights to refine strategies, inform decisions about content timing, tone, and audience targeting, and contribute to continuous quality improvement (CQI) processes.

Support evaluation efforts by documenting marketing and outreach metrics and contributing to progress reports summarizing marketing outcomes and engagement trends.

Percentage of time : 15%

Contact Details

Recruitment Contact Name : Matthew Hampl

Recruitment Contact Email : Matthew.Hampl@uga.edu

Recruitment Contact Phone : 706-542-9004

Other Information

Driving is a responsibility of this position : Yes.

Position of Trust : No.

Access to financial resources : No.

P-Card required : No.

Direct interaction with children under 18 or patient care : No.

Security access : No.

Credit and P-Card Policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industry : Online Audio and Video Media

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at

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