Director, Digital and Media Analytics & Optimization

Director Of Media Analytics & Optimization

We are seeking a highly skilled and strategic Director of Media Analytics & Optimization to lead measurement, reporting, and performance optimization for our pharmaceutical media investments. This role will serve as the bridge between marketing, data science, agencies, and brand teamsensuring our media strategy drives measurable business impact while complying with industry regulations.

What You'll Do :

• Develop and oversee the media measurement framework across all channels, including digital, TV, print, and more.
• Define KPIs, dashboards, and attribution methodologies tailored to pharma-specific needs.
• Partner with data science teams on advanced modeling, including Marketing Mix Modeling and Multi-Touch Attribution.
• Shape media selection with robust KPIs, targeting, and content effectiveness measures.
• Translate insights into actionable recommendations to maximize ROI and optimize budget allocation.
• Lead test-and-learn agendas, including creative testing and channel mix experiments.
• Provide guidance on personalization and digital-first initiatives in a regulated environment.
• Collaborate with brand marketers, media agencies, and cross-functional teams to ensure alignment.
• Advise senior executives on media performance and future opportunities.
• Build strong relationships with external partners, including media publishers and technology platforms.
• Ensure analytics practices comply with pharma regulations such as FDA and HIPAA.
• Establish best practices for data quality and secure use of patient and HCP data.

Who You Are :

The ideal candidate will bring deep expertise in pharmaceutical marketing, advanced analytics, and omni-channel measurement, along with the leadership skills to shape how our organization evaluates and optimizes media effectiveness.

You are a strategic thinker with an innate ability to translate complex analytics into actionable insights. Your extensive experience in media analytics and digital marketing within the pharmaceutical industry equips you with the skills to lead teams and drive optimization strategies. You thrive in collaborative environments, valuing partnerships with cross-functional teams and external stakeholders. Your exceptional communication skills enable you to advise senior executives and influence decision-making. You possess a hands-on approach, ready to tackle challenges and reduce the insight to action gap, all while ensuring compliance with regulatory standards.

Required Skills :

Preferred Skills :

Additional Information :

The base compensation range for this role is : $195,000.00-$269,000.00. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to :

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.