A company is looking for a Director of Performance Marketing.
Key Responsibilities
Develop and execute a multi-channel marketing plan to drive awareness and engagement
Manage all paid and organic performance channels to maximize reach and efficiency
Define KPIs and establish attribution models to measure marketing impact on revenue
Required Qualifications
7+ years of B2B performance or demand generation marketing experience, including 2+ years in a leadership role
Proven success in driving measurable pipeline growth through digital acquisition and lead nurturing
Expertise with Salesforce CRM, SF Account Engagement, and MarTech solutions
Advanced analytical skills with experience in campaign reporting and ROI analysis
Strong understanding of healthcare marketing and the associated audiences
Director Of Marketing • Lake Worth, Florida, United States