Director of Performance Marketing

A company is looking for a Director of Performance Marketing.

Key Responsibilities

Develop and execute a multi-channel marketing plan to drive awareness and engagement

Manage all paid and organic performance channels to maximize reach and efficiency

Define KPIs and establish attribution models to measure marketing impact on revenue

Required Qualifications

7+ years of B2B performance or demand generation marketing experience, including 2+ years in a leadership role

Proven success in driving measurable pipeline growth through digital acquisition and lead nurturing

Expertise with Salesforce CRM, SF Account Engagement, and MarTech solutions

Advanced analytical skills with experience in campaign reporting and ROI analysis

Strong understanding of healthcare marketing and the associated audiences