Talent.com
Chief Marketing Officer
Chief Marketing OfficerCorpay • Atlanta, GA, US
Chief Marketing Officer

Chief Marketing Officer

Corpay • Atlanta, GA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

USA Chief Marketing Officer

The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay's USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay's headquarters in Atlanta, Georgia. Key Relationships Reports to : USA Chief Revenue Officer Dotted line to EVP Corporate Development Direct Reports : EVP Product Marketing Chief Creative Officer EVP Demand Generation Chief Digital Officer Other Key Relationships : Senior Executive Team Revenue Operations Team Line of Business Teams

Key Responsibilities : The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities. For the US lines of business, the CMO will lead 4 functional areas :

Product Marketing

  • Market research research to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy
  • Product positioning define how the USA products should be best positioned
  • Pricing work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability
  • Programs / Campaigns develop and execute marketing campaigns to drive awareness and generate qualified leads

Creative / Brand

  • Brand Image
  • Oversee the Corpay brand image and ensure brand guidelines are applied consistently.
  • Generate ways to build and maintain a strong brand reputation.
  • Creative Ideation, Design, and Implementation
  • Ideate and brainstorm to generate marketing messages that will resonate with potential customers.
  • Develop and execute creatives (printed marketing materials, videos, podcasts, etc).
  • Brand Campaigns : Develop, execute, and implement Corpay brand campaigns and media plans.

    • Demand Generation

  • Lifecycle Marketing Nurturing and Onboarding
  • Campaign Architecture and RevOps integration
  • Campaign Planning, Calendar, and Workflows
  • Buyers Journeys
  • ABM Campaign Strategy, Design, and Management

    • Digital and Website

  • Digital Strategy develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing.
  • Digital Selling oversee USA Digital Sales Channel and achieve annual digital sales production targets.

    • Responsibilities In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to :

  • Identify and evaluate new revenue ideas that can be unlocked via corporate partnerships
  • Size the revenue and profit opportunity (ie, what's the size of the prize)
  • Define "who does what" in the partnership and tailor the partnership economics accordingly
  • Negotiate and execute commercial contracts covering the partnership
  • Develop the marketing plan to realize the partnership opportunities
  • Ensure the partnerships achieve the projected results

    • Candidate Profile The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role. Ideal Experience Background

  • MBA strongly preferred
  • 10+ years of experience post-MBA in a corporate marketing setting (e.g., B2B services company) leading the marketing function and / or in the marketing practice of a large, strategy consulting firm
  • Experience in B2B services required

    • Skills

  • Deep product marketing expertise
  • Strong analytical skills
  • Strong communication and presentation skills
  • Creative, insightful
  • "Idea a minute" modus operandi

    • Critical Leadership Capabilities Relationship Skilled

  • Ability to work effectively with Line of Business Leaders, Sales Leaders, and the senior executive team

    • Strategic Thinking

  • Demonstrate a high level of intellectual curiosity that translates into innovative approaches to complex business opportunities

    • Leading People

  • Can recruit outstanding marketing talent
  • Executes a management system that allows each employee to reach his / her potential

    • Other Personal Characteristics

  • Creative thinker who moves between creative problem-solving, critical thinking, and operational execution
  • A high sense of urgency and results orientation
  • Strong and credible communicator, internally and externally
  • Demonstrated leadership ability, confidence, and executive presence ability to mentor, develop, and motivate staff, leading with purpose and delivering exceptional results
  • Unconditional ethics and integrity
  • Hands-on, with a rigorous work ethic
    • serp_jobs.job_alerts.create_a_job

    Chief Marketing Officer • Atlanta, GA, US

    Job_description.internal_linking.related_jobs
    Director of Marketing

    Director of Marketing

    Bako Diagnostics • Alpharetta, GA, US
    serp_jobs.job_card.full_time
    Develops and coordinates all marketing, sales, and promotional efforts on behalf of the company and its services.Coordinates marketing activities to assure growth, service development, internal com...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Field Service Manager

    Field Service Manager

    Step Up Recruiting • Fayetteville, GA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Candidates must be great at leading people.This is a leadership role requiring them to inspire the team and get them to buy into all company goals and standards while feeling appreciated, worthy, a...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Manager, Central Asia & India

    Marketing Manager, Central Asia & India

    Avanos Medical • Alpharetta, GA, United States
    serp_jobs.job_card.full_time
    Job Title : Marketing Manager, Central Asia & India.Here at Avanos Medical, we passionately believe in three things : .Making a difference in our products, services and offers, never ceasing to fight f...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Field Marketing Manager

    Field Marketing Manager

    Skill • Alpharetta, GA, United States
    serp_jobs.job_card.permanent
    Salary : $80K base, but OTE (up to $115K).Are you ready to take full ownership of a global field event strategy for a leading innovator in Master Data Management (MDM)?. We are searching for a dynami...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Griffin, Georgia, US
    serp_jobs.job_card.full_time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    GBS Marketing Business Development Executive, LE

    GBS Marketing Business Development Executive, LE

    Gartner • Sandy Springs, GA, United States
    serp_jobs.job_card.full_time
    Our Business Development teams play a critical role in expanding Gartner's presence across the global market.Gartner Business Development Executives strategically acquire new clients by cultivating...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Chief Strategy and Communications Officer

    Chief Strategy and Communications Officer

    University of Arkansas • Fayetteville, Georgia, USA
    serp_jobs.job_card.full_time
    Current University of Arkansas System employees including student employees and graduate assistants need to log in to Workday via. Find Jobs from the Workday search bar to view and apply for open po...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Regional Chief Development Officer

    Regional Chief Development Officer

    American Red Cross • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    GlassRatner : Chief Marketing Officer

    GlassRatner : Chief Marketing Officer

    B. Riley Financial • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    GlassRatner Advisory & Capital Group LLC is a leading provider of specialty financial advisory services, including forensic accounting and litigation support, bankruptcy consulting and restructurin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing PMO Director Atlanta, GA

    Marketing PMO Director Atlanta, GA

    Tarkett • Atlanta, Georgia, USA
    serp_jobs.job_card.full_time
    Marketing PMO Director - Atlanta GA.The Marketing PMO Director will be a key part of the marketing leadership team responsible for overseeing organizational processes aligned to improve quality pro...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Customs and Border Protection Officer

    Customs and Border Protection Officer

    U.S. Customs and Border Protection • Experiment, Georgia, US
    serp_jobs.job_card.full_time +1
    Customs and Border Protection Officer (CBPO).A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Customs an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Manager, Co-brand Marketing Services

    Senior Manager, Co-brand Marketing Services

    Visa • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, Product Marketing & Client Advocacy

    Director, Product Marketing & Client Advocacy

    NEXTGEN Healthcare • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    The Director, Product Marketing & Client Advocacy is a strategic leader responsible for building and leading demand generation, RFP operations, and client advocacy programs to drive growth and prod...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Vice President of Marketing Strategy

    Vice President of Marketing Strategy

    Confidential • Atlanta, GA, US
    serp_jobs.job_card.full_time
    Vice President of Marketing Strategy.Internationally acclaimed architecture firm.Consulting & Professional Services.The Company is seeking a Vice President of Marketing Strategy to lead and men...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Chief Marketing Officer

    Chief Marketing Officer

    Georgia Staffing • Atlanta, GA, US
    serp_jobs.job_card.full_time
    For more than 75 years, Cherry Bekaert has been a trusted business partnerdelivering innovative, forward-thinking solutions that drive growth, solve complex challenges, and improve efficiency.Found...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Chief Growth & Brand Officer - SaaS / Fintech

    Chief Growth & Brand Officer - SaaS / Fintech

    TALENThire Professional Services • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    A leading SaaS / Fintech firm is seeking a Chief Marketing Officer to drive demand generation and strengthen brand authority. This full-time role involves leading a high-performing marketing organizat...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    CHIEF IMPACT AND INNOVATION OFFICER

    CHIEF IMPACT AND INNOVATION OFFICER

    International Executive Service Corps • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    Reporting to CARE USA’s Chief Executive Officer (CEO), CARE is seeking an experienced and dynamic Chief Impact and Innovation Officer to organize and mobilize CARE USA’s broad technical expertise.T...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Chief Growth Officer

    Chief Growth Officer

    OMS360 • Atlanta, GA, United States
    serp_jobs.job_card.full_time
    OMS360 is a fast-growing, entrepreneurial organization providing best-in-class operational support to leading oral and maxillofacial surgery practices. Our growth is fueled by partnerships and your ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted