Insights Planner

Insights Strategist

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Medtronic Digital, Analytics, Insights, Media and Experience (DAIME) group within the Global Communications and Corporate Marketing (GCCM) function is looking for an Insights Strategist to join our integrated team. This role is ideal for someone who thrives at the intersection of research, strategy and culture, someone who can find the signal in the noise, transform it into a strategic narrative, and inspire teams to act on it. You'll work across disciplines (paid / earned media, measurement, analytics, creative) to ensure that every campaign is grounded in a clear understanding of the business and brand objectives, audience, and the cultural context in which the audience lives. You will be responsible for translating data into meaningful strategies that unlock audience-driven insights to drive marketing program plans and fuel our storytellers. You will be responsible for the framing and structuring of deliverables that include competitive analyses, brand positioning, brand strategy, market research and brand planning. The ideal candidate will have experience examining audience and market insights as the basis for marketing and communications strategies. You must possess strong facilitation skills and be a self-starter with a proven track record of leading insights strategy for integrated marketing programs. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require some travel to enhance collaboration and ensure successful completion of projects.

Responsibilities

Responsibilities may include the following and other duties may be assigned.

Audience Strategy

• Define and segment audiences using tools like Global Web Index, MRI-Simmons, and proprietary platforms.
• Analyze behavioral, attitudinal, and transactional data to build rich audience profiles rooted in demographic, psychographic and behavioral insights.
• Translate audience insights into frameworks that inform creative and media activation.
• Collaborate with media, measurement / analytics and creative teams to ensure audience strategies are actionable and measurable.
• Lead audience journey development and coordination, include persona outputs and process improvement.

Insights Strategy

Collaboration & Innovation

MUST HAVE : MINIMUM REQUIREMENTS :

NICE TO HAVE :

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD) : $115,200.00 - $172,800.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification / education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week : Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance / reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees : Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below :

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission to alleviate pain, restore health, and extend life unites a global team of 95,000+ passionate people. We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental