Corporate Marketing Manager

Corporate Marketing Manager

Organization Name: Buffalo Rock Company

Job Department: COR Customer Strategy, Marketing, & Brand Development

Reports to: Corporate Executive Director Marketing & Brand Development

Work Schedule: Hybrid, (Up to 2 days remote, 3 days in office); Must be flexible

Job Type: Regular

FLSA Status: Exempt

Amount of Travel Required: Up to 15%

Job Description

Summary/objective

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than years ago. Buffalo Rock manages the best non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The Corporate Marketing Manager will be responsible for amplifying brand presence locally by spearheading integrated marketing efforts. This role is pivotal in shaping and executing impactful brand strategies, leveraging partnerships and experiential marketing to drive awareness, engagement and market share. This role also requires a dynamic individual with a strategic mindset, creative flair, and a track record of driving successful brand activation initiatives.

Essential functions

• Develop and localize brand plans to drive profitable growth, considering local brand positioning and insights.
• Act as a brand ambassador and guardian of the brands, ensuring ideas and activations are aligned with brand guidelines and that the brands are represented correctly in all materials.
• Proven experience leading and collaborating within teams, customers, and agency partners to translate marketing objectives into functional strategies and tactics.
• Ensure maximum use of creative assets across all channels. Review assets provided by the brand teams and share with Corporate Advertising and franchises in a timely manner.
• Provide detailed analysis and measurement of campaign results for product specific, brand, and seasonal marketing campaigns.
• Fulfill, activate, and track all partner assets to ensure all contractual obligations are fulfilled and brand presence and ROI are maximized.
• Ideate and identify unexpected applications of the brands that touch consumers and culture – partnerships, collaborations, brand activations.
• Champion and wield brand thinking across campaigns, concepts, and the organization; ensure authenticity and the best interests of the communities we serve.
• Present and negotiate with confidence and professionalism and proven ability to think on your feet while maintaining a warm, outgoing personality and clear demonstration of business acumen.
• Conduct consistent touch points with each contact to develop long-term relationships and continually find creative solutions that go above and beyond the contract to enhance the partnership experience.
• Collaborate internally with corporate sales team and franchises on respective shared sponsor accounts and provide details about ongoing interactions and contractual executions.
• Provide administrative support for Rock Advertising including billing and reimbursements.
• Plan and execute the annual brand planning meeting (AOP) and Franchise Excellence.
• Consistently assess competitive strategies and uncover white space opportunities.
• Required to complete other activities assigned.

Other Duties and Responsibilities

• Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
• Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
• Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
• Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock’s Purpose of “Building brands through legendary service and remarkable people.”
• Live Buffalo Rock’s Core Values:

oCommitted to serving our communities.

oCustomer success drives our success.

oIntegrity matters.

oObsessed with continuous improvement.

oWe care for each other.

oWin the day.

Competencies

• Communication, Written - Ability to communicate in writing clearly and concisely.
• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
• Creative - Ability to think in such a way as to produce a new concept or idea.
• Organized - Possessing the trait of being organized or following a systematic method of performing a task.
• Working Under Pressure - Ability to complete assigned tasks under stressful situations.

Skills

• Strong, proven project management skills.
• Must have knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
• High degree of initiative and attention to detail, and the ability to manage multiple high-priority tasks, work under pressure and meet deadlines as required independently or within a team.
• Outstanding written and verbal communications skills, with the keen ability to develop the right messages for the right audiences.
• Strong relationship-building skills and ability to influence senior leaders to improve outcomes.
• Must have a proven track record of developing trust and relationships among peers and leaders to successfully implement projects in a cross-functional organization.
• Must be able to work with a geographically spread, culturally diverse team, stakeholders, and partners.

Supervisory responsibilities

N/A

Work environment

Primarily inside work with most if not all working hours in a close office environment

Physical demands

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Required education and experience

• EducationBachelor's Degree, Field of Study: Advertising, Marketing, Communications, Public Relations, Business, or related field; Required.
• ExperienceMinimum of five years of relevant, professional experience, with at least 3 years in brand management, advertising, marketing or sponsorships; Required.Proven project management experience; Required.Agency experience; Preferred.
• Computer & Media SkillsAdvanced experience in/ application of Microsoft Office products is required including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.

oMust have advanced experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.

oExperience working in Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.) or a similar platform such as Canva; Preferred.

• Certifications & LicensesValid driver license with a good driving record; Required.

Tools and Technology

Tools: Desktop computers, laser printers, smartphones

Technology: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign etc.)

Affirmative Action/EEO statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.

Other duties

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.

Applicant/Employee-Partner______________________________ Date__________________

Interviewer/Supervisor___________________________________ Date__________