Trade Marketing Specialist

Job Description

About Bollé Brands North America

Bollé Brands consists of two functions – global headquarters for SPY+ Optic, a world leader in premium eyewear, goggles and snow helmets, and North American sales and operations for our portfolio of brands – SPY+, Serengeti, Bollé and Bollé Safety.

Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy.

At Bolle Safety, we are constantly innovating to bring to each specific trade, effective protective solutions that are comfortable to wear. We know that compliance in the workforce only happens when the product is both comfortable and provides the desired solution. Bolle Safety develops complete product lines that are specifically tailored to the needs of its users. Innovation will always be our driving force. Our mission continues around a singular objective : to detect all possible workplace risks and provide tangible technological solutions utilizing specifically developed lens applications and treatments that comply with the most stringent global standards.

Bolle Safety is searching for a Trade Marketing Specialist - NAM that will support the Trade Marketing Manager – NAM in adapting the global strategy to the American market (North-, Central- and South America). This role will assist in the adaptation of marketing assets, CRM and PIM review, assisting with the coordination of events and tradeshows, as well as the management and execution of local and regional marketing activities in order to drive business results.

We are searching for a proactive individual that can positively communicate and interact with both internal and external stakeholders to ensure the marketing programs and activities are implemented effectively and efficiently to help grow brand awareness.

This position reports to the Trade Marketing Manager – NAM (located in OH) and is based out of our Carlsbad, NAM headquarters.

Job responsibilities

Marketing & Communications (25%)

Support the Trade Marketing Manager - NAM with :

• Creating or Preparing creative / design briefs to develop all needed marketing collateral materials (print and digital) for the Americas market.
• Assisting in the development and execution of brand & communication activities in accordance with the global strategic direction (including PR).
• Help ensure all online assets are kept updated and accurate on both Bollé Safety & key distributors’ media hubs.
• Ensure translations and localization of relevant content for the region is updated and completed in a timely manner. Coordinate with agencies when necessary.

Trade Marketing (30%)

Support the Trade Marketing Manager - NAM with :

POS & Display (10%)

Events (15%)

Digital (20%)

Support the Trade Marketing Manager - NAM with :

Key Measures :

Qualifications :